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20 Questions with Amanda Green

Reading Time: 4 mins
By Published On: November 29, 20220 Comments

Chatting goals, TeeVee snacks, DC v Marvel politics, and trusting your instincts with Amanda Green, Global Digital Director at Penfolds.

1. How do you define success?

Reaching my goals. I set ambitious goals for myself in all areas of my life and am highly motivated to achieve them. When I do, I feel that sense of success and accomplishment.

2. What was the last book you read?

In a departure from my usual Stephen King, the last book I read was Ready Player Two by Ernest Cline, and I am currently making my way through Snow Crash by Neal Stephenson. These latest book choices will be no surprise to those who know me and my obsession with Web 3 and the Metaverse.

3. How do you handle criticism?

Taking a positive view on criticism and calling it “feedback”, I would take it with a grain of salt and a sense of appreciation. Feedback in any form is critical to self-awareness, growing and becoming better at what you do and who you are.

4. What is one thing that retailers do that drives you up the wall?

Constant discounting to drive sales growth. So many retailers and brands lose their equity with consumers by driving their “value” through discounting. I want to see retailers learn to drive value through true customer engagement rather than take the easy road of discounting.

5. Is there any advice you’d give your 16-year-old self?

Back your instincts and always be open to change. It took me 10+ years to get to the point where I had the confidence to back my instincts and change from a career as an accountant/financial controller to eCommerce and Digital. While part of that was around eCommerce being a “thing”, in hindsight, I could have been engaging more heavily in my interest in Information Technology earlier.

6. What did you want to be when you were five years old?

A ballet dancer. In fairness to my five-year-old self, I did that as a hobby for the next 20 years and had a dance studio, so I would consider that a success even though I never was a “real” ballet dancer at a dance company.

7. What is your go-to midnight snack?

Cup of Tea and TeeVee Snacks. There is always a box of TeeVee snacks in the cupboard, the Original ones or maybe at a push Malt Sticks, but not a fan of the variations they have been releasing.

8. Who was your childhood hero?

Wonder Woman, I still have photos of me running around in a Wonder Woman outfit I got from a show bag at the Royal Show. Note: this is totally at odds with me as an adult. It needs to be clarified that I am now on team Marvel.

9. What is one of your guilty pleasures?

Lazy Saturday mornings in bed, with a cup of coffee and playing platform games on the iPad.

10. What is one song that you would request a DJ to play at a party?

Currently – Lizzo “About Damn Time”. Though if we are going old school crowd pleaser, Footloose. Who can resist dancing to that?

11. What are three words that would describe you?

No one likes these questions, it’s one of those awkward interview questions, but I’ll attempt to answer with Friendly, Curious and Motivated.

12. Do you enjoy board games?

Only when I am winning.

13. What’s on the top of your bucket list?

The Ghan to Ayers Rock in total VIP luxe style. There’s lots of other stuff on that list, but this one has consistently been at the top for a good few years now.

14. What’s the best single day on the calendar?

Christmas Eve, anticipation for the great day ahead with family and friends, and a whole month of build-up before that of Christmas spirit and magic. I love this time of year.

15. You’re at a cafe. What is your go-to beverage order?

Almond Milk Flat White with one. Used to be a cappuccino, only because I wanted the chocolate powder on top, but I have since gotten bored of fluffy milk.

16. Do you have any secret talents?

My husband said it is finding the most expensive item in a store without trying, but being able to sing is the secret talent I really wish I had. Can we pretend it is this instead?

17. Do you have any pets?

I grew up around lots of pets, so no surprise that I have some now. We have fish, a dog and a cat. Special shout out to the resident lizard in the backyard.

18. What is one thing that can instantly make your day better?

Sunshine. In Melbourne we never know when we will get it, it’s always a surprise.

19. If you had the opportunity to take an international gap year and do whatever you wanted, where would you move and what would you do?

So many choices! At the time of answering this, I would take a year to fully explore Japan. I have loved it there every time I have been and haven’t been able to spend as much time there as I would like. Such a diverse country with an interesting culture and lovely people. Not to mention the food!

20. If you could have dinner with anyone, living or dead, who would it be?

Not the famous person answer you are probably looking for. The answer to this question will always be my Mum. She passed away in 2019, and she was and is my inspiration, so if I could have dinner with anyone it would absolutely be her.

You can find Amanda at Penfolds.

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About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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  1. Brett Tudor December 1, 2022 at 7:39 PM - Reply

    This is fantastic! Thanks Amanda for letting us in. What a great initiative to get to know the amazing leaders in our business. Love it. Special shout out to all the lizards out there. 🤣

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