20 Questions with Anaita Sarkar

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By Published On: December 21, 20230 Comments

Anaita Sarkar, co-founder and CEO of Hero Packaging and author/ecommerce marketing professional from Sell Anything Online shares her guilty pleasures, secret skills, and her favourite part of her job.

What is your favourite part about your job?

I love the nitty gritty parts of my job: creating educational content about sustainability and business, writing emails to customers, optimising our ads accounts and thinking of creative marketing strategies.

Who was your childhood hero? 

Nancy Drew.

What is one of your guilty pleasures? 

Reality television!

What is one song that you would request a DJ to play at a party? 

Gold Digger – Kanye.

How do you typically unwind after a long day? 

A shower and a good crime show!

What’s on the top of your bucket list? 

Travelling to Japan.

What’s the farthest you’ve ever been from home?


What is the most impressive thing you know how to do?

Play the guitar.

What risks are worth taking?

Quitting your job and self-learning new skills to start a business.

What do you enjoy about this industry? 

That it never stays the same and is constantly evolving – it’s fast paced and exciting. 

What was the last thing you bought online?

Outdoor furniture from Temple and Webster.

What’s your most-used App on your phone? 

Other than all the work apps, it would have to be TikTok or Instagram.

If you could have dinner with anyone, living or dead, who would it be?

Barack Obama.

Say you’re stranded on a desert island (and all basics are met), what are three things you would take with you? 

My kindle, red wine and a kayak.

If you could eat one food for the rest of your life, what would it be? 

Indian daal and rice!

What’s something everyone should try at least once?

Drive through Italy!

If you were a superhero, what would your superpower be?

The power to be able to convince anyone to do anything…

If you had the opportunity to take an international gap year and do whatever you wanted, where would you move and what would you do? 

I would start in India and visit my grandma then I would move to Europe and drive through as many countries as possible. I would take the last 3 months to move to New York and explore the city and live like a local.

What is one skill you would love to master? 

I would love to learn Spanish.

What did you want to be when you were five years old? 

A doctor.

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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