20 Questions with Ben Moir, AKA Wigs by Vanity

Reading Time: 3 mins
By Published On: February 9, 20220 Comments

Best known for her uber-successful pureplay platform, Wigs by Vanity has been supplying some of the most famous drag queens with enviable hair since 2003. We asked the Co-Founder, Vanity Faire (AKA Ben Moir) about their journey, inspiration and what success looks like to them.

What are three words that would describe you?

Glamorous. Creative. Authentic.

What is one thing that can instantly make your day better?

Listening to Mariah Carey.

When was the first time you shopped online?

I can’t remember exactly, but I know that I was really into eBay in its early days. Probably around 2005-6.

What was the last thing you bought online?

Clip-in hair extensions.

Did you add express shipping?

It was free shipping. But I chose ‘authorised to leave’ because I hate going to the Post Office.

How do you define success?

By earning enough money to be comfortable by doing something that doesn’t feel like work. 

Do you think you’ve changed as a person post lockdown?

100 percent. I’m much more content staying in. I don’t have that pressure on myself to ‘be social’ all the time. Thankfully I really like my own company.

If you were any type of Barbie, which one would you be?

Oh! Definitely Loving You Barbie from 1983 as she was my favourite as a child. Followed closely by Totally Hair Barbie because she was the best-selling Barbie of all time…and she has all that hair!

What has been the proudest moment in your career?

I think my proudest moment was when I successfully became a full-time entrepreneur. Being totally financially independent was a scary moment that took a lot of courage. But I’m so glad I did it, and ever since then, I’ve been proud of every moment.

Is there any advice you’d give your 16-year-old self?

Um…start saving for a house deposit now.

How do you handle criticism?

I think I handle it well…unless the person giving isn’t qualified to be giving the criticism. 

What did you want to be when you were five years old?

I have a very specific memory of being five years old and wanting to be a ballet dancer. I used to put on my school shoes and make sure the laces were in perfect bows and I would dance in the street. I was never given the opportunity to take dance lessons though because that was considered a ‘girls’ thing.

What is an assumption about you that is completely false?

People’s assumptions of me are none of my business. I would never get out of bed if I worried about what people thought of me. HAHAHA

If you could have dinner with anyone, living or dead, who would it be?

My Mum. I don’t get to see her enough. 

What was the last book you read?

Caught in the Act by Courtney Act.

Did you achieve any personal projects while you were in lockdown?

I started a Vintage Barbie collection at the beginning of COVID. I know have over 200 barbies. So I think that’s an achievement. 

Looking at where you are now, did you expect to be in this position when you were 25?

It was something I definitely hoped for. And I’m very grateful that I’m here now. 

What’s your most-used App on your phone?


What is your favourite film?

The Wizard of Oz, followed closely by the Lord Of The Rings trilogy.

What kind of student were you in high school?

Not a very good one, but it was hard to learn when the entire day was spent just trying to survive. I also had learning difficulties which no one picked up on, so that didn’t help. School didn’t really give me anything I ended up using in my adult life and I still hold a lot of resentment for my poor education and the lifelong trauma that school gave me.

Find out more about Wigs by Vanity here.

The e-commerce landscape is changing. With a Power Retail Switched On membership, you get access to current e-commerce revenue and forecasting, traffic levels, average conversion rate, payment preferences and more!

About the Author: Ally Feiam

Share this story!

Leave A Comment