20 Questions with Emma Wischer​

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By Published On: November 10, 20230 Comments

We sat down with Emma Wischer​, Head of Marketing Content & Merchandising at to talk SEO, taking risks and embracing failure, and (literally) kicking butt as a black belt in Taekwondo.

What was the last book you read? 

The Stranger by Harlan Coben. 

What do you enjoy about this industry?

The fast-paced nature which constantly challenges us to keep learning, innovating, and staying ahead of the curve. Also, the abundance of insights and data available allows us to truly embrace customer-centricity and make informed decisions focussing on what’s best for our customers.

How do you handle criticism?

I view criticism as an opportunity for growth and development. Receiving feedback can uncover new perspectives and ideas so I always seek to understand, reflect and develop from it – whether that be for a project or personally.

Is there any advice you’d give your 16-year-old self?

Don’t be afraid to take risks and embrace failure. Even though it’s easier to take the safer option, the biggest opportunities and learnings come from pushing the boundaries and giving things a go that are outside of your comfort zone.

What takes up too much of your time?

Re-watching movies I fall asleep during. Friday night after a busy week at work isn’t the right time to watch a movie for me…

What did you want to be when you were five years old?

PE teacher. I thought the idea of doing PE all day was great.

What was the first live concert you attended?


What is one of your guilty pleasures?

Trashy reality TV is always a good laugh, but I end up getting too invested.

What is one song that you would request a DJ to play at a party?

Omen by Disclosure.

Do you have a favourite social media platform?

Instagram – great for keeping up with friends overseas and getting travel envy.

If you could appear on any TV show as a special guest, what would it be?

Masterchef as a guest judge. Not because of any cooking prowess whatsoever but to taste the delicious food.

What’s on the top of your bucket list?

I’d love to go skiing in either Japan or the French Alps (or both!). The powdery snow in Japan looks amazing and from what I’ve heard the ski runs in the French Alps are long and have some incredible scenery.

What’s the farthest you’ve ever been from home?

Monaco as part of a trip to Europe. It was only for one day (as part of a tour) but what an amazing country!

What is the most impressive thing you know how to do?

I can pick up different languages up pretty well – provided they use the roman alphabet. Give me a couple of days immersed in a language and I can tune into it fairly well. 

Do you have any secret talents?

I trained in Taekwondo for 16 years and have a 3rd dan black belt. I’ve been fortunate enough to represent Australia in competitions and training camps which was a great experience. Although I’ve retired now and am a bit creaky, I still like to have a kick on the mitts from time to time.

Do you have any pets?

I don’t but my partner has a border collie named Bonnie in Tasmania that is always up for a cuddle when we visit. 

Do you support AFL? – Who is your team?

Wouldn’t say I’m a super active supporter these days but I do keep an eye out for how Geelong are tracking!

How do you typically unwind after a long day?

Working out to my favourite playlist. I find the combination of music and exercise is a great way to switch off after a busy day. 

If you could have dinner with anyone, living or dead, who would it be?

My Nanna. We had a very close relationship from a very young age and always got on really well.

What could you give a 40-minute presentation on with absolutely no preparation?

SEO and all the different aspects of content optimisation, off-page and technical. I’ve overseen SEO for the past few years and have found it really interesting to upskill in and keep informed about trends and best practice as it’s always evolving.

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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