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20 Questions with Silvana Tagand

Reading Time: 4 mins
By Published On: January 18, 20240 Comments

Silvana Tagand, Regional Vice President of Revenue, APJ at SAP Emarsys, shares her inspirations, goals, and guilty pleasures.

What is your favourite part about your job?

Ultimately, it all comes down to people. I look at this from two crucial perspectives: first, the success of our customers, and second, the development of our employees.

On a recent customer roadshow it was inspiring to witness the success our customers achieve using our platform. The substantial growth and operational efficiencies they attain through Emarsys Technology underscores the inherent value we bring. We really do give the power to the marketer, and it’s rewarding to know we play a role in shaping the success stories of these iconic brands.

On an internal front, observing the growth of our talented teams is equally fulfilling. Witnessing them surpass their own expectations is, without a doubt, the most rewarding aspect of leadership. It signifies not only individual achievement but also the collective strength of our company.

Who was your childhood hero? 

My Mum because she is the most resilient woman I know! 

What is one of your guilty pleasures?

A Martini! 

What’s the farthest you’ve ever been from home?

Sydney is home, but my time living in London provided me with a unique opportunity to explore the incredible countries on my doorstep. I explored Italy, Spain, Serbia, Germany, Belgium, Egypt and France. Reflecting on that period, I am so grateful as it played a pivotal role in shaping the person I am today and served as a catalyst for personal growth.

Interestingly, this adventure may have subtly influenced my choice in a life partner, as my husband happens to be French. Now, as a family, we have a reason to head back there with our daughters Coco and Mila. 

What is your least favorite part about your job?

Jet lag! The joy of having a regional role in a global business is amazing and brings so much diversity. The flip side is navigating various time zones and unavoidable jet lag when I travel!

How do you typically unwind after a long day? 

If I can sneak in a quick walk to the beach that always helps clear the mind and reset my energy before diving into Mum mode! Another ritual is playing music whilst I cook dinner – helping me anchor into being present with family. It often turns into a dance off with my 4 year old.

What’s on the top of your bucket list? 

Take our daughters to Japan, and to graduate from my MBA.

What is the most impressive thing you know how to do?

Spend more than I should! My husband is constantly asking ‘is that new’… Jokes aside, when I pose this question to both my family and team, the resounding response is connection and creativity. Even after a decade, I maintain regular contact with teams I had the privilege to lead. I think connecting with people comes from this genuine need to leave a lasting impact.

On the creative front, my passion lies in approaching challenges with fresh perspectives, constantly seeking new ways to evolve and grow.

What risks are worth taking?

Moving to a new City. Following your passion. Telling the truth.

What do you enjoy about this industry? 

The passion, creativity and innovation. MarTech is evolving rapidly and the marketer needs to navigate so many changes not only that of the consumer but also the regulatory environment and the pace of innovation in tech. I think it attracts creative, passionate and growth minded people. Plus being surrounded by high performers demands excellence of you which means you are always learning.

What was the last thing you bought online?

Christmas presents! Anything and everything from Gabby’s Dollhouse and Bluey!

What’s your most-used App on your phone?

LinkedIn. I love connecting with people, referring people to roles and staying on top of trends and news in the industry. Oh and Oura. I’m constantly checking to see if my Oura ring thinks I’ve had a good night sleep or if I need to “take it easy”.

If you could have dinner with anyone, living or dead, who would it be?

I love a dinner party so this is a long list. Of course my family and besties would be there but I’d invite Socrates, Michelle Obama and Jean-Michel Basquiat for the chats.  

Jason Bateman, Sean Hayes and Will Arnett for the laughs. (Watch Smartless: On the Road – it’s so funny!)

Beyonce for the dance party after dinner.

What advice would you give your younger self?

Back yourself. Listen to your intuition. Prioritise wellness and most importantly growth and comfort do not co-exist.

What’s something everyone should try at least once?

Swimming with Dolphins.

If you were a superhero, what would your superpower be?


What kind of leader do you think you are, or aspire to be?

I am guided by 3 core values: Growth, Family and Impact. These values influence and show up in my leadership style.

Growth: I find immense fulfillment in witnessing the development and success of those around me. My motivation lies in understanding how I can actively support personal growth and excellence, ensuring that the time we spend together during their careers is truly transformative.
Family: Fostering a sense of belonging is important to me. My nature is nurturing and equally I think that helps in creating a culture of feedback and connection.
Impact: I love the customer. I love witnessing their success and growth and partnering with them on how we actualise their vision and strategy. While building great relationships is crucial, the true magic happens when we deliver tangible results. It’s this commitment to making a real impact that drives my leadership approach.

What is one skill you would love to master? 

Photography. I love taking portraits. Saying something funny just before you take the shot is the trick – capturing someone light up is priceless.

What did you want to be when you were five years old? 

A teacher.

What do you hope to achieve in the New Year?

I’m very goal orientated. Each year I reflect on the year that was through the lens of family, career, health, wealth and spirituality. This then shapes my personal goals for the upcoming year.

From a professional perspective I’d love to continue to build on the customer success we have in APJ, expand our market offerings to new industries and elevate the collaboration with our SAP CX team. 

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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