Ryan Gracie, former Chief Marketing Officer at Catch, is stepping into the role of CMO at MyDeal.
The move aims to increase brand awareness and growth and further drive customer value proposition. With over 20 years of experience in the marketing sector, he brings knowledge from his role as Chief Marketing Officer at Catch, Global Marketing Director at Funtastic and senior marketing positions at JB Hi-Fi and APN Online.
This is a ‘strategic addition’ to the team at MyDeal, Sean Senvirtne, CEO of MyDeal, said.”Ryan is a marketer of the highest calibre in Australian online retail, having most recently participated in scaling a business from $190 million to being one of the latest online retailers in the country in just five years,” Senvirtne continued.
“MyDeal has had a solid start to 2021, reporting strong results across all key metrics. We are pleased to advise this growth has continued in the months of April and May, with gross sales up on the prior corresponding period, despite last year’s figures being assisted by COVID-19 lockdowns.
“With the local online home and lifestyle market now worth more than $6 billion1 annually, MyDeal is even better positioned to increase our market share and deliver on our vision of being Australia’s leading online marketplace for home and lifestyle products,” Senvirtne said.
Gracie will play a ‘key role’ in the business’ growth plans as it ‘prepares for the next stage of growth’. The news was shared by Paul Greenberg, the Chairperson of MyDeal, dubbed as a ‘major coup’.
“I’m eager to join such a high calibre team at a pivotal moment in MyDeal’s growth history,” explained Gracie. “Underpinned by a formidable proprietary platform, I see tremendous opportunity to significantly grow the Company in the near term through an enhanced customer value proposition, sophisticated marketing, merchandising and sustained brand growth.”
“This is a business loaded with potential and brimming with opportunity that’s full of talent and passionate people. That’s what genuinely excites me.” Gracie will begin his employment from today – May 24 2021.
Like this story? Click here to find out more about Power Retail E-Commerce Intelligence or here to sign-up for the free weekly Pulse Newsletter for more essential online retail content.