Accent Group Partners with Qantas Loyalty

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By Published On: December 1, 20230 Comments

Qantas Frequent Flyers will be able to spend and earn Qantas Points with Accent Group’s retail brands in a new partnership.

Accent Group, which distributes a range of retail brands including The Athlete’s Foot, Platypus, UGG, Dr Martens, Merrell, Hoka, and many more, has teamed up with Qantas in a new loyalty partnership.

From November 30, Qantas Frequent Flyer members can earn two Qantas Points per dollar spent by scanning their digital Frequent Flyer card at more than 670 of Accent Group’s footwear and apparel stores around Australia.

Participating brands include: The Athlete’s Foot, Platypus, Skechers, Hype DC, UGG, Dr Martens, Subtype, Stylerunner, Vans, CAT, The Trybe, Timberland, Merrell, Hoka, and Saucony.

Next year, the partnership is planned to expand further. It is expected that from mid-2024, frequent flyers will also be able to redeem their Qantas Points when shopping in- store, as well as earning and using points when shopping online across an expanded range of Accent Group retail brands.

“This partnership with Accent Group opens up new opportunities for our frequent flyers when they’re shopping at hundreds of retail stores across Australia,” said Qantas Loyalty CEO Olivia Wirth. “Members have told us that they value being rewarded for their everyday spend and using Qantas Points to save cash when shopping, and we’ve seen this in the success of our other partnerships.

“Expanding the retail options for our members to earn and use Qantas Points is one of the ways that we can offer more value, particularly when consumers are more conscious of their spending,” she said.

According to Qantas Loyalty, in FY23, more Qantas Points were earned on the ground than through flying due to similar loyalty partnerships.

Accent Group CEO Daniel Agostinelli said: “Our partnership with Qantas Frequent Flyer is a great alignment for Accent Group and allows us to give even more value back to our loyal customers and ensure we continue to deliver the best omni channel experiences.”

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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