Roy Morgan has named ALDI the leading supermarket in Australia. The German supermarket has received the award of Supermarket of the Year, beating out the rest across the country.
In the Roy Morgan Customer Satisfaction Awards, more than 50,000 Australians were surveyed across 40 categories, covering all industries. With Australian supermarkets being labelled as some of the most trusted brands in the country, ALDI has beaten out the other two leaders, Woolworths and Coles, to nab the top spot.
“We are hugely excited to be recognised as Australia’s Best Supermarket by Roy Morgan,” shared Simon Padovani-Ginies, the Group Director of ALDI Australia. ” We are continuously striving to deliver the highest quality products at the lowest prices possible, and it’s clear this commitment is resonating with customers year in and year out. We are proud to receive this award and aim to continue to live up to shoppers’ expectations that ALDI is Australia’s best supermarket by delivering exceptional value every time they shop.”
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It’s not just the in-store experience that has won the panel over for ALDI. The retailer has also been awarded the Mobile Phone Service Provider of 2020, for ALDIMobile. “As Roy Morgan recently found supermarkets to be the most trusted brands in Australia, it is an important time to also reflect on customer satisfaction in this industry specifically,” explained Michele Levine, the CEO of Roy Morgan. “The Roy Morgan Customer Satisfaction Awards are about recognising businesses that provide consistently high levels of customer satisfaction throughout the year – and are a valuable way for brands to gauge how they compare with their competitors.”
Last year, supermarkets were leading the way as the most trusted brands in Australia. In July 2020, Woolworths was named the leader of online groceries, with the lion’s share of the category. Woolworths and Coles have both ramped up their online offering in the last 12 months, as a result of online grocery spend continuing to increase.
ALDI recently announced it would be finally launching its own online platform. While groceries will not be available to purchase, the retailer will be selling wines and Special Buys, such as ski gear. “We are likely to start with something more exciting like wine or Special Buys online before we would entertain a full grocery offer,” explained Tom Daunt, the CEO of ALDI to News Corp.
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