Alibaba Promises Re-Imagined E-Commerce for Olympic Winter Games

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By Published On: January 30, 20180 Comments

Alibaba will showcase re-imagined e-commerce capabilities for purchasing official merchandise at this years Olympic Winter Games PyeongChang 2018 following a secured partnership deal.

From facial recognition, to travel guidance, enhanced content creation capabilities for fans, athletes and the media, and re-imagined e-commerce capabilities for purchasing official merchandise, the future of the Games as imagined by Alibaba Group will be on display in PyeongChang 2018.

A year ago, the Chinese e-commerce giant entered into a long-term, strategic partnership with the International Olympic Committee (IOC) through 2028, joining its TOP program as the official “Cloud Services” and “E-Commerce Platform Services” partner and a founding partner of the Olympic Channel.

Just ahead of the Olympic Winter Games PyeongChang 2018, Alibaba’s Chief Marketing Officer, Chris Tung, spoke with Alizila (its news forum) about how transformative the partnership promises to be for both Alibaba and the Games, putting the Chinese technology giant on a global stage to showcase its innovation and cloud-computing prowess.

“This partnership is a defining moment for Alibaba. Just 19 years ago, Alibaba was a company of 18 people operating from Jack Ma’s apartment in Hangzhou. What each person shared was a commitment to a singular vision – to make it easy for even the smallest of businesses to succeed on a global stage,” says Tung.

“Alibaba’s partnership with the IOC goes beyond sponsorship. We have a shared vision for the role that technology can play to digitally transform the Games and this partnership covers a broadening set of innovations that you will see at future Games.”

With deep experience in e-commerce, Alibaba Group aims to create an online sports hub for the IOC, offering a destination that combines e-commerce, content, Olympic Games news and information about various Olympic sports and athletes, catering to the participating athletes more appealing to a younger generation.

The partnership will enable Alibaba Group to showcase the brand on a global stage, and continue to “internationalise the company” which is one of the companies major focuses in 2018 and beyond, according to Alibaba’s founder and chairman Jack Ma.

Tung says that e-commerce is just the starting point for building an online sports hub for the IOC. “We see e-commerce as a way to engage people who love sports worldwide. Our vision is to create a destination that combines e-commerce, content, games news, and interesting information about the sports and top athletes in the Games.”

While Alibaba has diversified from e-commerce and mobile commerce into others sectors including cloud computing, digital media and entertainment and innovation initiatives to name a few, e-commerce still remains at the heart of Alibaba’s interests, which continues to be a money-spinner for the company and where it continues to dominate.

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