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ALL IN Raises $780,000 for Australian Bushfire Relief

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By Published On: January 17, 20200 Comments

In an effort to help relieve those affected by the awful bushfire that has been burning through Australia over the last few weeks, the Australian retail community have come together in the ALL IN initiative, raising $780,000. 

The ALL IN campaign was hosted by the Australian Retail and Red Cross Bushfire Disaster and Recovery Initiative. Over 40 retailers joined the campaign to help those affected by the catastrophic bushfires, with a network of more than 1,000 stores. A collection of local and international retailers have banded together to donate goods, funds and support in these hard times.

“On behalf of the retail community involved we are grateful to our customers who supported the ‘ALL IN’ event and moreover give our collective thanks to the Red Cross and firefighter services for the hard work and tireless ongoing support they continue to give our affected communities” Sacha Laing, CEO General Pants Co., explained.

“We’re so grateful to the retail community for coming together and going ALL IN for people affected by these disasters. The donations from the ‘ALL IN’ retail initiative have come at a crucial time,” said Belinda Dimovski, Head of Engagement and Support at Australian Red Cross. “We are, right now and over the coming weeks, distributing emergency cash grants to people who have lost their homes in the fires. We’re also investing in long-term recovery programs, in consultation with the communities affected and independent advisors. Our experience in responding to disasters tells us that it may take years for people to feel a sense of ‘normalcy’ again, to feel safe and empowered in their homes and towns. Red Cross will stay with communities, walking alongside them on the road to recovery. We will be there for the long-haul, thanks to the retailers who went ALL IN for disaster relief and recovery.”

The retailers that took part in the ALL IN initiative included:

  • Abrand
  • Afterpay
  • Artesands
  • AussieSkier
  • Ben Sherman
  • Brixton
  • bond-eye swim
  • Cue
  • Culture Kings
  • Dr Denim
  • eBay
  • Farage
  • General Pants Co.
  • Globe
  • Hugo Boss
  • Hush Puppies
  • Jing Jai Thai
  • Lacoste
  • Lee Jeans
  • Levi’s
  • Life Interiors
  • Local Supply
  • Misfit
  • M.J. Bale
  • Nautica
  • Neuw Denim
  • Neverland Store
  • Nudie Jeans
  • Okanui
  • Porte-A-Vie
  • Rodd & Gunn
  • Rolla’s Jeans
  • Sandler
  • Seafolly
  • Sea Level Swim
  • Speedo
  • Stussy
  • Temple & Webster
  • The Iconic
  • The North Face
  • The Upside
  • True Alliance
  • TuTu Dumonde
  • UGG
  • Veronika Maine
  • W.M. Ritchie Australia
  • Wrangler
  • XLarge.

We are giving a massive shout out to those businesses who’ve set aside a focus on sales and profits to focus on what matters most – helping aid the Australian community as we endure the most horrific of times. There are many retailers in Australia that are taking this opportunity to spread awareness and send refuge to those affected by the ravaging fires throughout the country. You can find an article with the full list of retailers who are working together to raise much-needed money to support those affected by the bushfires here.

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About the Author: Ally Feiam

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