Amazon Australia Launches B2B Ecommerce Platform

Amazon Australia has entered the B2B ecommerce space with the launch of Amazon Business, a platform aimed at streamlining procurement for local businesses.

Positioned to compete with established B2B suppliers, the service offers a range of features tailored to business needs, including exclusive pricing, bulk discounts, multi-user account management, Business Prime benefits, and custom approval workflows.

Australia is the eleventh country to gain access to Amazon Business. The platform first launched in the US in 2015 and now serves over 8 million customers globally, with annualised gross sales of around $35 billion.

Lena Zak, Country Manager for Amazon Business Australia, said the platform aims to help reduce operating costs and simplify purchasing processes.

“As operating costs keep rising, Amazon Business can help take some of that pressure off by offering meaningful savings on everyday goods and supplies, along with the convenience and simplicity of our delivery experience,” Zak said.

Amazon Business provides access to a wide range of products including office supplies, electronics, and furniture, with delivery services supported by Amazon’s existing logistics network.

Features aimed at streamlining procurement and improving cost control for organisations include Business Prime, a play on Amazon’s Prime subscription service, which adds business-focused tools to standard Prime shipping benefits, and exclusive discounts. Businesses can also set spending limits, implement approval workflows, and manage team access through multi-user accounts with defined roles. The platform also supports tools such as guided buying, spending limits, and invoice management.