Amazon Announces First Ever EOFY Sale

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By Published On: June 5, 20180 Comments

Amazon Australia is holding its first end of financial year (EOFY) sale, claiming consumers will have access to deals like 50 percent off Amazon fashion and 30 percent off beauty appliances.

From Tuesday, June 5 until the end of the month, Amazon sellers are taking part in the e-commerce giant’s first local EOFY sale, where any customers shopping on the Australian site will have access to exclusive sales, such as 20 percent off everyday essentials. The company is also offering shoppers AUD$20 off their first order when they spend more than AUD$79 on eligible items over this period.

“With thousands of great deals available this month to mark the end of financial year, we are offering customers in Australia great value and a convenient way to shop,” said Rocco Braeuniger, country manager of Amazon Australia.

“We are proud to have grown our offering to more than sixty million products and are committed to continue growing the selection available to Australian customers.”

Among the brands participating in the sale are Calvin Klein, Bonds and Puma, as well as Barbie, Canon, and Breville.

According to Amazon, it will be running free delivery on eligible purchases over AUD$49, when the items are shipped via Amazon’s delivery services, with customers using NAB personal credit cards also having a chance to score 10 percent cash back on purchases that are at least AUD$49, where the cash back doesn’t exceed AUD$150.

This sale could pose further competition for already struggling department stores and local retailers, such as Myer and David Jones, who have already launched EOFY sales in a bid to improve dwindling sales.

Since launching in December 2017, Amazon Australia has underwhelmed Australian retailers and consumers. However, over the past few weeks, the business seems to be ramping up its Australian offering.

In May, Amazon announced it would be opening its second Australian fulfilment centre in Sydney, which was followed by news mere weeks later that the marketplace would be re-directing traffic from its US and UK sites to its local AU one, in a thinly veiled attempt to increase traffic on its local site. Local retailers believe this move was made to increase revenue on the AU site and appease disappointed sellers.

Speculation has also been circulating that Amazon Prime will hit Australian shores at some point this year, with Amazon’s Senior Vice President, Russ Grandinetti hinting that it would be “soon” back in April.

“I don’t have any news to report about Prime other than we are working hard on it and it will come soon. I can also say that it is not going to cost you a kidney,” Grandinetti said.

Customers will reportedly be able to shop 60 million products across more than 20 categories, with Amazon citing “every day low prices” and “fast delivery options” as the sale’s main features. The sale is expected to run until the end of June 2018.

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