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Amazon Offers Sale Prices 13.8% Cheaper Than Competitors

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By Published On: December 11, 20180 Comments

The online shopping boom has seen the November retail calendar ramp up, with the pressure on to offer the best discounts and drive the most traffic. In the US, one retailer was the clear winner in 2018.

In the US, consumers started jumping online to make holiday purchases on Thanksgiving Day, with sales reportedly reaching $3.7 billion equating to a YOY growth of 16.6 percent. On Black Friday, this trend continued with sales coming in at $6.2 billion, 23.6 percent up from the previous year. Closing the shopping weekend with a bang was Cyber Monday, which generated a whopping $7.9 billion in sales – making it the biggest online sales day ever.

Consumers responded positively to the deep discounts offered by retailers over the Thanksgiving weekend, with Amazon.com, Jet.com and Target.com coming in as some of the most generous businesses when it came to discounts.

Profitero has analysed the prices of a number of online retailers across the US to determine which company offered the best discounts over the Black Friday/Cyber Monday weekend and not surprisingly, Amazon offered the best prices.

Prices on Amazon.com on average were 13.8 percent less expensive than its competitors. There was a 6.5 percent gap between Amazon and Walmart prices, with Jet and Target having a 15.9 and 16.0 percent gap respectively.

According to Profitero, Amazon performed particularly well in its electronics, toys and games, and tools and home improvement categories. The global marketplace had pirces that were, on average, 5.9 percent lower than Walmart’s on exact-match products during the annual sales weekend. Interestingly, Jet.com’s electronics prices were 7.4 percent higher than Amazon’s during the sales, compared to only 1.4 percent when prices were compared earlier in the year.

Amazon’s electronics prices also stood out in the appliances category, with the company offering prices that were 16.5 percent lower than those offered by Best Buy.

The online giant reportedly also offered the lowest prices on video games, with prices coming in 24.3 percent cheaper than Jet.com and 28.1 percent cheaper than Target, while Walmart also felt the heat in the tools and home improvement category, with prices advertised 8.3 percent cheaper on Amazon.

This news comes as online spending in the US between November 1 and December 6 has risen by 18.6 percent YOY to $80.3 billion, according to the latest figures from Adobe Analytics.

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