Amazon Prime Day has reached higher purchase levels than in 2020, a report from Adobe has shared. In the US, the annual online event has generated more than $11b in sales, 6.1 percent higher than last year.
According to Adobe Analytics, Amazon generated online sales of $5.6 billion on Monday and a further $5.4 billion on Tuesday. This year’s event is now recorded as the largest days for digital sales in the US, the report found.
For perspective, Prime Day in 206 generated $1.5 billion in sales and has continued to increase YoY. Last year, Prime Day recorded $9.91 billion in sales – this is an average growth rate of 66.6 percent per year.
This year’s event has even recorded higher transaction rates than Cyber Monday last year, which previously held the record for the busiest digital day in the US. The ongoing pandemic worldwide is securing the need for e-commerce, as Taylor Schreiner, the Director of Adobe Digital insights explained. “There’s a pent-up demand for online shopping as consumers look forward to a return to normalcy,” Schreiner said. “The halo effect of Prime Day also played a significant role, giving both large and small online retailers significant revenue lifts.”
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