How Amazon’s Prime Day is Tracking So Far

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By Published On: July 17, 20180 Comments

The US site crashes, retailers scrounge to compete, and Aussies get dealt a low blow on price. Here's how Prime Day 2018 is tracking.

For 36-hours, Amazon is taking over the e-commerce world with its fourth annual members-only sale, but it’s not the only e-tailer luring customers in with the promise of great deals.

According to US-based coupon research site, RetailMeNot, 54 percent of retailers in America are running their own sales, including Target and Macy’s. This comes after research found that 63 percent of consumers plan to make a purchase on Prime Day, with 95 percent saying they won’t shop exclusively with Amazon but would do their research to find the best possible deal.

In 2017, other retailers who offered sales on Prime Day reportedly experienced an increase in traffic by as much as 30 percent, with those who didn’t experiencing drops of roughly four percent.

Although, this year, other retailers could be set to benefit even from Amazon’s self-made holiday, as angry shoppers in the US are threatening to cancel their US$119 annual memberships over technical glitches.

The sale was scheduled to begin at 3 pm ET on Monday, but a number of frustrated customers were unable to access the deals they were promised. While some customers simply received an error message and were unable to shop at all, others were directed through an endless loop of advertising, unable to actually add anything to their carts.

Shoppers took to Twitter to complain, with one user saying “Shop all deals loop has been a complete Prime disaster. Are you planning on rescheduling or should I just cancel my Prime membership now?”

While others complained about items disappearing from their carts and prices doubling at the checkout.

Amazon Prime Day 2018

Shopper fury over Prime Day technical glitches.

Consumers in the states will have the option of shopping with other retailers, like Target and Macy’s, who are reportedly holding their own one-day sale.

Things seem to have run much smoother in Australia, but early research from Market Track Global suggests the deals are following well below the advertised “up to 70 percent off” range, with the average Prime Day discount landing at 39 percent off.

Of these, the best tracking products in terms of reduced prices are Amazon-owned products, with deals from third-party suppliers reportedly lacking.

From a review of 50 Australian Prime Day deals, AmazonBasics had an average discount of 42 percent off and Alexa-connected devices an average of 36 percent off.

The biggest discount was on NUK Thermo Express Bottle warmers, with discounts of up to 80 percent off recorded. Early Prime Day specials also included products from Philips, Coca-Cola, Logitech and Bose.

“In the early going, you’re seeing a lot of deals for Amazon-branded and Alexa-connected products, and the discounts are compelling. We looked at about 15 early deals for Amazon and AmazonBasics brands and shoppers are saving over 40% off on average for these products,”Market Track Global said in a statement.

Although consumers do have the option of boycotting Amazon’s ‘members-only’ sale for eBay’s all-access “Fill Your Cart with Colour” shopping event.

“Why spend money on monthly membership fees to get deals on the things you want,” eBay wrote in a release announcing the sale last week.

Touting the fact its deals are accessible to all consumers, eBay is reportedly offering consumers 100 plus deals that are priced at exactly $119 – the same price of an annual Prime membership in the US.

“Shoppers are smart, and they want to make the most of their $119”, said Suzy Deering, the chief marketing officer for eBay Americas in a statement. “eBay is offering hundreds of deals with free shipping and no membership required”.

Other local e-commerce sites are also offering specials. For instance, has advertised extended free shipping deals to cover the duration of Prime Day, which will run alongside its Midyear Stocktake Sale where products can be picked up for deals of up to 70 percent off.

Amazon’s Prime Day event will run until midnight Tuesday tonight, with Prime members having access to a host of exclusive deals on books, electronics, DVDs, video games and smart home tech, as well as cookware, kitchen appliances, toys, fashion and everyday essentials from across

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