APG & Co. Donates $500k of Stock for Flood Affected Areas

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By Published On: March 16, 20220 Comments

APG & Co, the Group that houses brands such as Sportscraft and SABA, is pledging to donate $500,000 of unsold stock to Thread Together, a charity service that provides unsold clothing to those in need.

This service will provide clothing to people affected by the recent flooding in NSW and Queensland.

APG & Co, which is headquartered in Alexandria, NSW, has been in partnership with Thread Together since 2019. There are currently over 700 fashion partners involved with the charity organisation and have clothed 500,000 people in need, according to its website. Other partners include The Athlete’s Foot, Princess Polly, Uniqlo and David Jones, among many others.

Founded in 2012 by Andie Halas, there are two problems that the organisation aims to solve: protecting the planet by preventing clothing from entering landfills; helping vulnerable people by ‘restoring dignity and choice’ by giving them access to new clothing.

This donation will be distributed across local charities and agencies to supply to affected communities in the Northern Rivers region. Moreover, there will be pop-up hubs in three affected areas – Lismore, Indooroopilly and Milton – which will be running for six months. There will also be individual reach out via online gift cards for individual orders as supply is required.


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“You can’t help but be affected by the turmoil these local communities are experiencing from this natural disaster, so our business is compelled to provide some form of relief with what we do best,” said Elisha Hopkinson, the recently-appointed CEO of APG & Co. “We are so encouraged by the way the country is rallying together to support our fellow Australians in times of need.”

Last week, Michael Hill donated $100,000 of its weekend sales to affected communities in the NSW and Queensland areas. “The Michael Hill team has been thinking of all those affected by the recent floods, many of whom make up our close communities in South-East Queensland and New South Wales,” read a statement. “While this is an incredibly tough time for so many, what makes the Australian community great is the willingness to pitch in and help friends and neighbours in times of need. Just like Australia has seen before, people will come together to assist in the recovery efforts however they can. Stay safe and look after one another, we’re in this together.”

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