Auctane acquires Return Rabbit

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By Published On: June 14, 20230 Comments

In a move set to tackle the challenges of returns processes, global delivery experience company Auctane adds Return Rabbit to its operations.

Global delivery experience company Auctane has acquired the assets of Return Rabbit, a returns management platform that helps customers retain revenue through exchanges.

Texas based Auctane, formerly known as, operates ShipStation,, ShipEngine, Metapack, Packlink, ShippingEasy, ShipWorks, and Endicia.

Return Rabbit was launched in 2021. Another North American company, Return Rabbit offers exchanges, custom return reasons, and deep reporting functionality, aiming to turn the returns process into a positive consumer experience. Its analytics to help merchants better understand the reason their customers make returns also uses that data to offer smart suggestions for exchanges that help preserve sales.

“In today’s ecommerce landscape, virtually every merchant has to grapple with how to handle customer returns, and the stakes are high,” said Albert Ko, Chief Executive Officer at Auctane. “The analytics and exchange-focused approach that Return Rabbit brings to the conversation empowers merchants to make smart decisions about this critical part of the delivery experience.”

Gagandeep Singh Suri, founder and Chief Executive Officer of Return Rabbit expressed his excitement to work with Auctane and access its global resources.

“When we started Return Rabbit, the aim was not just to streamline the returns process for retailers but also to convert the entire process into a positive experience for shoppers, with a relentless focus on increasing revenue retention through increased exchanges and store credits. By joining Auctane, we will gain access to a broader set of global resources and capabilities to apply our expertise and solutions to a global client base,” he said.

Just last month Auctane announced the appointment of Albert Ko as Chief Executive Officer effective June 12, 2023. He succeeds Nathan Jones as CEO and also joins the Company’s Board of Directors, overseeing this acquisition on his second day in the role. The terms of the purchase have not been publicly disclosed.

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About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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