Josh Frydenberg Gives Aussie Online Marketplace the ‘Tick of Approval’

Frydenberg has launched the one-stop-shop to help Aussies purchase locally made and owned products in a chocolate factory in Melbourne’s outer east.

The online marketplace launched in March 2020 as an Instagram account to support small business in response to the pressure faced by local businesses in the wake of the bushfires and pandemic last year.

It then had a soft launch during the post-Christmas season and has 15,000 products on the marketplace.

The company has since raised $850,000 in its initial ‘start-up phase’ and is now in the market for a ‘significant’ second round of funding.

According to data from Roy Morgan, nine out of ten Aussie shoppers prefer to shop with Australian made and owned retailers and products.

“2020 taught us all that it is important for each of us to always support our friends, family and local communities,” said Chris White, the Buy Aussie Now CEO.

“We really can make a difference with every conscious shopping decision that we make. So many Australians want to support Aussie owned and made businesses but haven’t had a spot to go. Buy Aussie Now is the answer.”

Now, Federal Treasurer Joh Frydenberg has given the platform the ‘tick of approval’ to help identify Australian-made and owned businesses.

“The support of the Australian Government throughout the pandemic, which continues today, even with state and territory Governments closing borders and adopting lockdowns, has helped many businesses survive,” said White.

“We are thrilled to have the Federal Treasurer Josh Frydenberg officially open Buy Aussie Now in what we believe is a game-changer for Aussie SME’s.”

A seller can now be approved on Buy Aussie Now and will be able to use the tick o their own website, marketing collateral, social media and products at no extra charge.

“The Buy Aussie Now ‘tick of approval’ will be free for all Australian businesses once they have been approved for sale. Every cent counts for small businesses, as many are in survival mode, and this is a simple way that can help them drive additional sales and marketing support,” said White.

“We know the free Buy Aussie Now tick of approval will become shorthand for homegrown quality, supporting local families and communities, and the assurance that profits from all sales stay right here in Australia.”

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