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Aussies Hopping out of Town this Easter

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By Published On: March 15, 20240 Comments

The four-day Easter weekend will see Aussies splash out on travel as they catch the last of the sunshine or head overseas.

The Australian Retailers Association (ARA), in collaboration with Roy Morgan are expecting a $9.6 billion on Easter travel this year, up $500 million on 2023, with a significant amount to be spent on overseas trips at the expense of domestic spending.

The research has found that approximately 4.45 million Australians plan on taking a holiday over the Easter period. Although this is 200,000 fewer than a year ago, it still makes up 20 percent of the population aged 18+.

53 percent are planning on staying local and will travel within their own state, spending $2.3 million. This is down $500 million or 17 percent on Easter 2023, with more travellers opting for bigger holidays. 34 percent will go interstate, spending $3.5 million (down $100 million or 2.8 percent) and 13 percent will head overseas, spending $3.8 billion, up $1 billion or 26 percent on 2023.  

ARA CEO Paul Zahra notes that while the number of Aussies heading overseas this Easter has increased, it comes at a cost for local retailers.

“This of course comes at the cost of domestic spend, which is down $600 million on last year,” he said. “Overall holiday spending has increased, but Australian businesses, for the most part, won’t be the beneficiaries. 

“Local retailers in popular holiday destinations will reap the benefits of the domestic tourism spend, however, it won’t be as significant as last year. 

“As we’re further removed from the pandemic compared to last year, there is less concern about international travel – so we’re seeing a significant increase. 

“While less Australians are holidaying, the overall spend is higher – those who have the money to spare and are less affected by the cost-of-living crunch, are still splashing out.” 

According to the research, over two-fifths of Easter holidaymakers plan on spending $2,000 or more on their holiday.

Research from Booking.com has found that the Gold Coast is the top domestic destination that will see a retail boost this Easter, followed by Sydney – the host of the Royal Easter Show. Overseas, Bali and New Zealand will expecting the most Aussie visitors.

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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