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Aussies Indulge with $18 Billion Easter Spend

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By Published On: March 28, 20240 Comments

The Australian Retailers Association (ARA), in collaboration with Roy Morgan have revealed their Easter spend predictions for 2024.

This Easter, Aussie shoppers are expected to spend around $18 billion with the ARA pointing to three categories bolstering the spend. Retailers dealing in DIY, Travel, and Confectionary will benefit the most from this much needed economic boost as we enter Q4.

As we revealed earlier this month, approximately 4.45 million Australians plan on taking a holiday over the Easter period with an expected spend of  $9.6 billion, up $500 million on 2023. 53 percent are planning on staying local and will travel within their own state, spending $2.3 million. This is down $500 million or 17 percent on Easter 2023, with more travellers opting for bigger holidays. 34 percent will go interstate, spending $3.5 million (down $100 million or 2.8 percent) and 13 percent will head overseas, spending $3.8 billion, up $1 billion or 26 percent on 2023.  

People who aren’t travelling will be using this time to upgrade the home and tackle jobs they’ve been putting off for months. With the extra time off ahead of the school holidays, and growing rates for tradies, Aussies are “embracing the DIY spirit” with 7.8 million taking on home improvements with a projected spend of $6.3 billion.

The average DIY expenditure stands at $852 per person, with the 18-34 age group leading at a $2.7 billion spend.

Australian families will splash out on Easter treats this year, tipped to spend $2.05 billion on hot cross buns, easter eggs or other special food – approximately $400 million more than in 2023. This increase comes as little surprise as the cost of chocolate has risen close to 9 percent over the last 12 months due to a global cocoa shortage that is expected to cause further price increases in coming months.

“While most Australians will be looking to spend the same or less as last year, the increase in our population has bolstered the overall spend significantly,” comments ARA CEO Paul Zahra. 

“Australians are under severe pressure right now due to the rising cost of living and interest rate hikes, but for many Easter is a time to relax and enjoy special time with family and friends.

“For many Australians, Easter is the last break before winter sets in, and a respite from an intense start to the year. Whilst shoppers are continuing to tighten their purse strings, these special occasions are a welcome time of indulgence.”

The $18 billion Easter spend will give a much needed boost to the economy following the ABS’ report that February’s overall retail sales totalled just $35.8 billion. Despite growing support for Valentines Day novelties and Taylor-mania sweeping the nation, February retail sales saw a modest 1.6 percent increase on 2023. 

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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