Australia Post: Record Breaking 5.2m Shopped Online Cyber Sales

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By Published On: December 13, 20230 Comments

Australia Post has released its BFCM data which reveals a record breaking 5.2 million households made online purchases during the cyber sales events.

Australia Post’s cyber sales parcel sending data has revealed a record breaking sales period. From 20 November to 3 December, 5.2 million households made an online purchase, which increased by close to half a million on last year.

More than 53.5 million parcels were processed during November, up 1.4 percent on last year and representing the biggest November ever recorded for Australia Post.

Fashion was the most popular purchase category and experienced year-on-year growth of 36 percent. Footwear also experienced a 14 percent jump, and sporting & outdoor goods grew 11 percent in 2023.

Australia Post Executive General Manager, Parcel, Post, and eCommerce Services Gary Starr said delivery teams are well equipped to meet the increased delivery demands.

“Cyber sales are clearly here to stay with more strategic shoppers taking advantage of the extended cyber sales period and stocking up ahead of Christmas.   

“Customers can be assured that we’ve added more capacity across our workforce, including weekend deliveries, and more freighter capacity to manage the increased volume. We’ve also extended retail trading hours in select locations. We love this time of year and love being a part of delivering joy to people across the country.”

Australia Post also emphasised its fast approaching deadlines to ensure parcels are delivered by Christmas. Customers are encouraged to send packages by Monday 18 December for most destinations within Australia, or if sending via Express Post by Thursday 21 December. People sending to or from Western Australia and Northern Territory should allow a few extra days.

“We want to reassure customers that we are more prepared than ever to ensure that every parcel sent by our last sending dates will be delivered by Christmas,” said Starr. 

“It is however important that customers understand that if they miss our Parcel Post and Express Post cut off dates there is a possibility their parcel will arrive after Christmas.”

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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