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Australian Ecommerce Businesses Embrace AI

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By Published On: January 17, 20240 Comments

Over three quarters of Australian ecommerce businesses are already using artificial intelligence in their daily operations.

Eighty percent of Australian ecommerce businesses are already harnessing the power of artificial intelligence, reveals Salesforce in its latest State of Commerce report developed in collaboration with the Australian Retailers Association (ARA).

The report reveals that 33 percent of Australian ecommerce businesses have fully implemented it and a further 47 percent are experimenting with the tech.

“Commerce businesses are focused on driving efficiency and growth with new built-in and AI-powered innovations that enable a faster path to purchase and greater customer satisfaction,” said Michael Affronti, GM and SVP of Commerce Cloud. “The companies that can leverage their customer data effectively to build these new connected commerce experiences will enable strong customer loyalty and profitability in the years to come.”

This research is revealed just as Microsoft announces a major update to its CoPilot AI offering for businesses. Microsoft revealed this week it would be removing its 300 user minimum requirement from its AI offering, opening the doors to AI accessibility to SMEs. 

“With intense competition in today’s retail sector, integrating technology and customer experience isn’t just a trend—it’s a survival strategy,” said Paul Zahra, CEO of the Australian Retailers Association. “AI innovations have potential to streamline operations and improve customer-brand interactions across the retail value chain. As the industry shifts towards ever-increasing technological innovations, AI’s role is set to grow.” 

Despite this positive response, experts warn Australia is ‘at the back of the pack’ in regulating AI, and urge the government to get ahead of regulations. At this stage, the Australian Government has unveiled an artificial intelligence ethics framework which includes a voluntary framework of eight principles to ensure AI is safe, secure and reliable. The government is currently working with the industry to develop formal regulation.

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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