Australian Retailers Win Big at The Asia Pacific Loyalty Awards

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By Published On: March 20, 20240 Comments

The Asia Pacific Loyalty Awards celebrated innovation and engagement across loyalty initiatives from top brands and companies across the region.

The Asia Pacific Loyalty Awards 2023/2024 took place in Melbourne earlier this month. Sixteen finalists were chosen for their outstanding contributions to loyalty initiatives, showcasing unparalleled creativity, innovation, and efficacy in engaging customers across various sectors.

Spotlighting exceptional accomplishments in customer loyalty and engagement across the region, The Asia Pacific Loyalty Awards was the largest gathering of loyalty professionals ever held in Australia.

 “The Asia Pacific Loyalty Awards serve as a platform to recognise and celebrate the exemplary efforts of organisations dedicated to cultivating loyalty and satisfaction among their customer base,” said Sarah Richardson, Chair of the Australian Loyalty Association, the coordinators of the awards.

Of the sixteen categories spanning retail, B2B, financial services, CSR, and more; Aussie retailers took out several high profile awards.

With over 14 million members, introduction of membership pricing, and a successful New Zealand launch under its belt in recent months, it was no surprise that Woolworths’ Everyday Rewards took out the Best Overall Loyalty Program Retail Grocery and Beverage award.

The Best Overall Loyalty Program Retail Excluding Grocery and Beverage award was granted to Supercheap Auto Club. Super Retail Group has had an excellent year with Supercheap Auto having an exceptionally strong performance. In its recent half year results, Supercheap Auto Club has been proving a hit with customers as active club membership grew by 19 percent in H1 FY24, with club members representing 68 percent of total sales. 

The Best Loyalty Program Launch or Re-Launch was awarded to Bakers Delight Dough Getters with Marigold. Baker’s Delight stated that only a few years ago, just 36 percent of customers were using their stamp card, with many finding the rewards un-personalised. With an investment in a fully digitised offering, Bakers Delight Dough Getters now has one million members and this prestigious award under its belt.

Other notable digital achievements by Australian retailers include Dan Murphy’s award for the Best Use of Communications for its My Dan’s Membership Program, and Myer’s Myer ONE took out the award for Best Use of AI Technology.

The full list of winners can be found here. Entries will open in June for the 2025 edition of the award. 

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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