The digital landscape is evolving at the speed of light, and those who don't adapt will unfortunately be left in the dark. Rather than relying on exhausted advertising channels or dated marketing strategies, brands need to explore new solutions to engage shoppers and convert them into customers.
Third-party cookies are gradually being phased out from many advertising technologies, putting every retailer with a digital presence at a crossroad. Retailers have to look for less intrusive methods of capturing data, while figuring out how to build more personalised customer relationships. As a result, they are turning to Customer Data and Experience Platforms (CDXPs), to help capture and activate consensual zero-party data.
Learn how to navigate changes in the economy with brand and publisher partnerships as your compass, steering you to business growth. Also, find out how top brands like JSHealth Vitamins and Zero Co tapped into partnerships as a revenue-generating channel.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.