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Power Retail

Disrupt or be disrupted: How ecommerce brands can stay ahead of the digital advertising game

The digital landscape is evolving at the speed of light, and those who don't adapt will unfortunately be left in the dark. Rather than relying on exhausted advertising channels or dated marketing strategies, brands need to explore new solutions to engage shoppers and convert them into customers.

By |February 7, 2023|Categories: Sponsored Post|Tags: , |0 Comments

Why knowing your customer is the key to digital business growth and revenue success

By adopting a customer-first mindset you can confidently create consistent and compelling CX - as well as informing business decisions, defining your digital roadmap and mapping the customer journey.

By |January 31, 2023|Categories: Sponsored Post|Tags: , , , |0 Comments

How to Capture Zero-Party Data (and Use It)

Third-party cookies are gradually being phased out from many advertising technologies, putting every retailer with a digital presence at a crossroad. Retailers have to look for less intrusive methods of capturing data, while figuring out how to build more personalised customer relationships. As a result, they are turning to Customer Data and Experience Platforms (CDXPs), to help capture and activate consensual zero-party data.

By |January 25, 2023|Categories: Sponsored Post|Tags: , , , |0 Comments

Six steps to help your retail partnerships thrive during an economic downturn

Learn how to navigate changes in the economy with brand and publisher partnerships as your compass, steering you to business growth. Also, find out how top brands like JSHealth Vitamins and Zero Co tapped into partnerships as a revenue-generating channel.

By |November 11, 2022|Categories: Sponsored Post|Tags: , , |0 Comments

Lovehoney celebrates 20 years of e-commerce success

Online sexual wellness retailer Lovehoney, originally launched in the UK in 2002, has recently celebrated its 20th birthday with a look back at two decades of success in e-commerce, recognised even by the late Queen Elizabeth in twice being award a Queen’s Award for Enterprise.

By |October 26, 2022|Categories: Case Profiles|Tags: , , |0 Comments

E-commerce door opens for ‘creator economy’

For as much as social media has thrust open the door of opportunities for people of all descriptions in respect to building followings for content and creative, effectively igniting what is now known as the ‘creator economy’, it is still thought that as few as four percent of the more than 50 million creators globally are creators on a full-time basis effectively monetising their content.

By |October 25, 2022|Categories: News|Tags: , , , |0 Comments

TikTok tidal wave eyes new e-commerce landfall

Social media platform TikTok has come a long way in recent years, transforming from the internet’s go-to source of awkwardly choreographed dance videos to the homepage of the internet for many of the world’s population.

By |October 24, 2022|Categories: News|Tags: , , , |0 Comments

Country Road launch ambitious Climate Fund

Iconic Australian brand Country Road has unveiled its latest landmark step in its sustainability journey, launching the Country Road Climate Fund which will oversee the investment of up to $1.5 million in grant funding to projects driving climate solutions in the Australian fashion industry in the three years leading up to 2025.

By |October 24, 2022|Categories: News|Tags: , , , |0 Comments
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