Barbeques Galore is heading into the next stages of its digital growth with a product-expanding marketplace strategy, with plans to grow its online sales by 300 percent.
In partnership with Marketplacer and Amblique, this strategy enables Barbeques Galore to onboard new suppliers, personalise the shopping experience, scale its product range and ‘claim back’ its market share in the backyard space.
“The new marketplace offering will create a world-class online shopping experience that extends our offer well beyond the four walls of your local store, affirming our place as Australia’s destination for the complete whole-of-backyard and outdoor experience, building a true online community,” explained Angus McDonald, the CEO of Barbeques Galore.
“We have big ambitions to grow our private product range, and with Marketplacer’s technology, we plan to onboard many new sellers and products to accelerate our growth trajectory. We already have a great list of brands, but we are confident this extension will set us up to make our third-party selling model very easy.”
This is the next step in the retailer’s digital strategy, following its partnership with Amblique, and migration to Salesforce Commerce Cloud. “This is a great example of how we can support our customers moving forward that expands on the traditional e-commerce approach,” said Stephanie Byrne, the CEO of Amblique.
“Our recent partnership with Marketplacer puts us in a great position to give Barbeques Galore customers the best possible user experience. With their new, strong performing e-commerce store, we can drive more sales opportunities by giving shoppers everything they could want under one roof. This also gives us the opportunity to generate valuable, unified customer data via Salesforce Commerce Cloud to inform smarter marketing and sales strategies.”
Barbeques Galore plans to use the comprehensive third-party to further expand its range into outdoor products, entertaining, lighting, toys, rugs and yard games.
“We are excited to be partnering with a like-minded Australian company in Amblique to enable more local retailers the ability to access our platform and simplify growth. Our connector program with Salesforce Commerce Cloud provides an easy way for companies to create a best-in-breed third-party marketplace strategy quickly, without having to navigate the complexities of multiple systems that don’t talk to each other,” shared Jason Wyatt, the Co-Founder and Executive Chairman of Marketplacer. “We are thrilled to be a part of Barbeques Galore business transformation and support their team in reclaiming the backyard space.”
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