What buzzes like a bee, fits like a glove, and brings shoppers joy? Product samples shipped to a shopper’s door, handpicked based on their interests. It has never been easier to win over shoppers.
Whether you’re launching a new product or market, or even breathing new life into a tried and true one, Bazaarvoice can help your brand level up. And sampling is how we do it.
Let’s get your ideal shoppers talking about you
Picture this. It’s 2021. Shoppers are eager to try new products, shake up their routines, and support brands that offer messages and missions that resonate. Your brand has an easy, guaranteed way to find your perfect shoppers, win them over, and collect high-quality user-generated content (UGC). More UGC means more visibility, loyalty and revenue – all music to social media managers’, brand managers’, and e-commerce managers’ ears.
No more imagining – Bazaarvoice makes easily finding new shoppers a reality. With a sampling community of over 6.5 million engaged members, including 60,000 Australians”, your next biggest fan is waiting to meet you. Whether it’s a simple campaign to quickly generate ratings and reviews or a custom sampling box for a big social splash, the right campaign drives more sales, increases customer awareness and collects customer feedback.
But please, don’t just take our word for it. We surveyed over 6,000 Influenster community members who told us so:
- 63 percent of sampling reviewers purchased the product they sampled
- 87 percent of sampling reviewers recommended the product/brand to friends and family
- 50 percent of sampling reviewers said the product became a new favourite/staple in their life
Gone are the days of handing out free samples in the mall, hoping you encounter the ideal shopper. You can now hit your e-commerce and social platform goals with reviews, images, and social posts that drive sales and produce meaningful insights – all in one solution – Bazaarvoice Sampling. Level up what it means to have end-to-end support for your user-generated content demands in one solution, assisted by experts.
Building sampling into a successful brand strategy
Building value with your shoppers is a surefire way to get them bought into your brand and buying your products. As said, sampling is an easy way to make that happen.
Is sampling part of your brand strategy? If not, you’re missing out. And if it is – are you using it to its full potential?
Sampling unlocks incredible insights, activates your ideal shopping audiences, and engages everyone who gets the honour of receiving a sample. Download our latest e-book to learn how sampling can support every stage of the product life cycle.
The e-commerce landscape is changing. With a Power Retail Switched On membership, you get access to current e-commerce revenue and forecasting, traffic levels, average conversion rate, payment preferences and more! Sign up today and receive an Apple Watch Series 6 – Find out more here.