Beer Cartel partners with First Choice Liquor Market

Beer Cartel made headlines late last year as they closed down their physical store and moved exclusively online. The company is now set to make an explosive return to physical stores with the launch of an exclusive partnership with First Choice Liquor Market.

Customers in New South Wales can now purchase a variety of Beer Cartel’s mixed packs of craft beers through First Choice Liquor Market.  From today, the offer is available to online customers in New South Wales, and is set to soon expand into other states and physical stores.

Renowned for its subscription based offerings and popular Beer Advent Calendar, the Sydney-based company has grown significantly in the past few years driven by lockdown induced demand.

“Earlier this year, we transitioned to a larger warehouse, bidding farewell to our physical store. However, we always envisioned a return to the world of bricks-and-mortar, and this partnership helps bring that vision to life,” said co-founder and director Richard Kelsey.

At its full potential, the partnership could see Beer Cartel packs ranged in more than 930 Liquorland, First Choice Liquor Market and Vintage Cellars stores, as well as online.

“We’re really excited to partner with Beer Cartel to expand our range of curated local and international beer packs,” said Coles Liquor Business Category Manager for Beer, Nick McArdle. “We’re confident our customers are going to love the selection that make an excellent gift for any beer lover or someone just wanting to discover new and emerging styles,” he said.

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