Environmental Ministers Endorse Big Shake-Up in Australian Product Packaging

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By Published On: April 27, 20180 Comments

Online and offline retailers could be hit with serious changes in packaging legislation, as the Australian Packaging Covenant Organisation (APCO) receives endorsement to achieve 100 percent recyclable, reusable, or compostable packaging in Australia by 2025.

Since China stopped accepting a large portion of Australia’s recyclable waste earlier this year, the waste industry has been frantically searching for a solution to the country’s growing rubbish problem.

However, today, great strides were taken towards reducing Australia’s carbon footprint, as a meeting of the Environment Ministers endorsed the proposal to make product packaging fully recyclable, reusable, or compostable within the next seven years.

“The China issue presents a significant opportunity for Australia to shift to the next level in packaging resource recovery, recycling, and end use. Today’s announcement is a monumental call to action and one of the most ambitious and decisive environmental targets to be supported in Australia,” Brooke Donnelly, the CEO of APCO said in a press release.

This move, while a positive one for Australia’s fragile ecosystem, will mean big changes for the way Australian retailers package and ship their products, whether operating in a multichannel or pureplay environment.

“We will support more innovative packaging design, enhance consumer education, as well as bolster the re-use and the incorporation of recycled content within end markets,” Donnelly said.

To achieve results, a cohesive approach will need to be taken nationwide, so collectively, Australian businesses and consumers alike are able to create a cleaner waste stream in Australia.

Nestlé Australia is already onboard the environmental initiative, with the company’s CEO, Sandra Martinez saying: “We welcome this announcement from Minister Frydenberg, as we recognise businesses must step up and find improved solutions to reduce, reuse and recycle.”

This move comes after single-use plastic bags were banned in store, a move that came into effect earlier this year. Moving forward, retailers will need to re-think how they package and present goods to consumers, as the future of the environment becomes more and more important for Australia’s future.

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