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Quiksilver Parent Acquires Billabong

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By Published On: January 8, 20180 Comments

Boardriders, the parent company of Quiksilver has signed a deal to acquire Billabong, agreeing to purchase all of the shares of the surfwear label.

On Friday, Boardriders, a global action sports and lifestyle company that owns and operates Quiksilver, Roxy, and DC Shoes, signed an agreement to acquire Billabong International Limited, purchasing all the company’s shares, valued at $1.00 per share.

The acquisition is subject to a number of customary closing conditions, including shareholder, court and regulatory approvals. The transaction is expected to close in the first half of 2018.

Quiksilver says the combination of Boardriders and Billabong will create a diversified action sports company with sales to over 7,000 wholesale customers in more than 110 countries, owned e-commerce capabilities in 35 countries, and over 630 retail stores in 28 countries. The combined company will include high profile lifestyle brands, including RVCA, Element, VonZipper, and Xcel are added to the Boardriders family of brands.

“Creating one integrated global platform will enable the combined company to enhance its investments in product innovation and quality, digital marketing, consumer engagement, and e-commerce, which ultimately will benefit our consumers and strengthen the company and industry,” said Pierre Agnes, currently chief executive officer of Boardriders, and soon to become president of the company. “With a larger and stronger platform, we see many exciting opportunities for our employees, customers, suppliers, and athletes.”

Quiksilver says the new deal will serve the global community of action sports enthusiasts with a full suite of product lines and a range of community-building activities. “Importantly, the strength created by the combination will also allow for deeper and more mutually beneficial partnerships with customers and suppliers, and enable additional investment in the brands and in the action sports industry overall,” it said in a media release.

Under the ownership of funds managed by Oaktree Capital Management, Boardriders has dramatically improved its operational and financial performance since its turnaround began in February, 2016. The company has invested in a range of growth-enhancing brand, marketing and e-commerce initiatives, rationalised its distribution, right-sized its cost structure and rewired its product development platform. The successful turnaround of the company and reconfiguration of the Boardriders platform has created the opportunity to bring the Billabong brands onto the same back-office operating platform to accelerate their growth as well.

Upon closing of the transaction, Dave Tanner, currently managing director at Oaktree and chief turnaround officer for Boardriders, will become chief executive officer of Boardriders. Pierre Agnes, currently chief executive officer of Boardriders, will become president of Boardriders, remain a board member, and lead a substantial portion of the integration of the two companies.

“The combination of these two leading action sports companies, which include a broad range of iconic brands with deep heritage in surf, snow and skate, is very exciting for all of us who share a passion for outdoor action sports,” said Turner. “We are committed to preserving the autonomy, creativity, and unique cultures of all the brands while we leverage our best-in-class operating platform to accelerate the growth of the brands globally.  We are excited to become one family with the Billabong team, and look forward to working together arm-in-arm to achieve the promise that this combination offers.”

Additionally, now that the agreement has been signed, it is appropriate for Boardriders to discuss a potential future role with Neil Fiske, current CEO of the Billabong Group. “We have high regard for Neil and what he has accomplished over the years. I personally have valued his keen strategic thinking and leadership. I very much hope that he will join us for the next leg of this journey and continue his contribution to these great brands,” said Matt Wilson, chairman of Boardriders and managing director and co-portfolio manager at Oaktree.

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