Brand Collective leadership shakeup

Brand Collective CEO Eric Morris has announced he will be stepping down from the role after nearly 20 years with the company. “It has truly been an amazing journey, from the formation of The PAS Group in 2005 following the acquisition of the Yarra Trail business by Private Equity, to my involvement in each subsequent acquisition of the PAS brands and to the delivery of the business as it stands today,” Morris said.

Eric Morris has been CEO of PAS Group since its inception in 2005 and was appointed CEO of Brand Collective when it merged 27 brands and 15 licences under the Brand Collective umbrella in a deal last year. He will be stepping back and taking on non-executive and advisory roles, including a formal board and advisory role within the Brand Collective business.

Currently CEO of Brandbank Group, David Thomas will take over the role as CEO of Brand Collective. He joined Brandbank in July 2019 and under his leadership the company acquired Swedish-inspired stationery business, kikki.K, and launched Commonry, allkinds and FINE-DAY as well as expanding the Seed Heritage and French Connection brands. Thomas announced he would be departing the role back in October last year to be replaced by Peter Halkett, formerly of Kathmandu and moochi.

Prior to Brandbank, Thomas held a variety of executive roles at Country Road Group since 2009, such as CFO, COO, and CEO. From 2017 to 2019 he added to his already impressive resume assuming the role of David Jones CEO.

“I am delighted to join Brand Collective and to work with the team to enhance business performance and deliver on future growth opportunities,” Thomas said. “The team have created strong framework for future growth and I look forward to this new challenge.”

Brand Collective executive chairman Larry Kestelman thanked the departing CEO and shared his excitement for the new chapter. “Our Group is now positioned for a prosperous future as the business continues to look at growth opportunities,” Kestelman said. “I would like to thank Eric for what he has done in building the business as well as his dedication and tenure and I look forward to David’s future leadership and contribution.”

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