BREAKING: All Star Bash 2023 Winners!

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By Published On: March 10, 20230 Comments

Last night’s All Star Bash was an unforgettable glamorous evening of celebration as we recognised the best of the best in Australian retail.

The 2023 All Star Bash festivities started with an info-packed session at the Power Retail Outlook Lunch where our team provided industry leaders with exclusive insights into the ecommerce landscape including a fireside chat with two expert speakers, Ecommerce Coach and Shop You founder Kelly Slessor and the innovative Executive Chairman of Catapult Sports, Adir Shiffman.

Following the Outlook Lunch was the star of the show, the 2023 All Star Bash. The prestigious event was held at Melbourne’s Crown Palladium and hosted by the charismatic Hamish McLachlan. Featuring an exclusive performance from Australian singer-songwriter and all round superstar Samantha Jade, the 2023 All Star Bash was a night to remember.

All Star Bash

Samantha Jade

The official afterparty hosted by ConvertDigital was a smash hit with their special concoction – a Convert-olada providing the social lubrication to keep the celebrations going late into the night.

Guests left the event with a special giftbag filled with exclusive gifts from our generous sponsors and the 2023 edition of The Ecommerce Leaders’ Playbook, featuring the highly anticipated Top 100 Australian Online Retailers Ranking, all the winners from the night, and exclusive industry insights.

All Star Bash

Gift Bags

And of course, some lucky attendees left with a winners jersey. So without further ado, here are all of our absolutely outstanding 2023 All Star Bash winners from the night:

Top User Experience – Adore Beauty

Top Home & Decor Retailer – Spotlight

Most Improved Online Performance  – Retravision

Top Department Store – Kmart

Top Fashion & Accessories Retailer – Cotton On

Top Email Marketing – Wittner

Top Social Retailer – BlackMilk

Top Beauty Retailer – Mecca

Top Electrical & Office Retailer – JB Hi-Fi

Top Australian Marketplace – MyDeal

Top Online Only – Kogan               

Top Innovator – Modibodi

Top Mobile Experience – St. Frock

Top Emerging Online Retailer – RV Online

Top Sports & Outdoor Retailer – BCF

Top Small-Medium Retailer – Wild Secrets

Top Loyalty Program – Pet Circle

Top Sustainable Retailer – Modibodi

Top Customer Experience – birdsnest

#1 Retailer – Kmart
Kmart took out the highly prestigious number one retailer award following another fantastic year for the beloved retailer and its all star team.

All Star Bash


All Stars Legend – Julie Mathers
A purpose-driven entrepreneur and leader, Julie Mathers was inducted as our All Star Legend. She is an engaging leader with strong ethical fortitude and ambition, launching Flora & Fauna in 2014 which has grown into Australia’s largest cruelty-free and vegan marketplace. This year, she has taken on the role of CEO at Snuggle Hunny Kids, acquiring the company late last year.
Julie Mathers was an obvious pick for our Legends award winner. Her sustainability efforts have made a huge positive impact on the world, and her ecommerce leadership skills are both admirable and inspirational.

All Star Bash


Each year we expand our data collection, research and analysis to identify the top online retailers in Australia. In addition to our Switched On Benchmarking data, retailers across the country submit entries for the awards. Entrants are then ranked based on an extensive range of quantitative and qualitative measures and weighted by our analysis and esteemed panel of judges. This year our panel of esteemed judges features Professor Gary Mortimer of QUT, Loyalty Specialist Adam Posner, MI Academy Managing Director Alita Harvey-Rodriguez, Ecommerce Coach Kelly Slessor, and Sustainability Specialist Anna Forster from The Purpose Agents.

A huge congratulations to all our nominees and winners, and a big thank you to all you  fabulous all star attendees for making the night one to remember.

If you were there last night, please share your favourite memories and pictures from the night on socials with the hashtag #AllStarBash.

The e-commerce landscape is changing. With a Power Retail Switched On membership, you get access to current e-commerce revenue and forecasting, traffic levels, average conversion rate, payment preferences and more! 

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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