BREAKING: All Star Bash Finalists Revealed!
It's that time of year again - when the biggest and best retailers across the country come together and celebrate the leaders in the industry. Here is the full list of the nominees for the 2022 All Star Bash - check them out below!
After months of deliberation, the Power Retail team has compiled the best in the e-commerce industry. These nominees will get the chance to win one of the many prestigious awards taking place at the All Star Bash, hosted by Power Retail.
The All Star Bash has been a staple event for the industry for several years, and it just gets better with age. This year, we’re celebrating the Australian retail industry live we’ve never done before, with a colossal 24 awards.
The Biggest Year Yet?
Every year, the All Star Bash gets bigger and better – 2022 will be no exception.
Last year, there were more than 800 guests that attended the All Star Bash in Crown Palladium, up from the 650 the year prior.
This event is the perfect time to get all dressed up, let your hair down, dance and celebrates all of the achievements that Australian online retailers have made in the last year.
It’s been a topsy-turvy 12 months since the last time we celebrated, and so many incredible achievements have been made along the way. That’s why we think it’s only fair to add another four awards to the list, pushing it out to 24 in 2022.
In 2021, Bunnings took home the biggest award of the evening – the 2021 Online Retailer of the Year. As a major innovator and commander from the pandemic, the business propelled itself ahead of Woolworths, which was the undisputed winner since the inception of the All Star Bash. Who could take it out in 2022?
The All Star Bash is taking place at Crown Palladium on April 6th, kicking off at 6.30 PM.
Did you miss last year’s event? Check out the highlight reel below to get a glimpse of the amazing event in action:
The 2022 Event
This year, there are several retailers that are sweeping the nominations list, with Adore Beauty up for a whopping eight awards, with Cotton On and THE ICONIC both up for four awards.
Up for grabs this year include some of the crowd favourites, such as the Top Innovator, Top Emerging Online Retailer, and Top Sustainable Retailer. We’ve added new awards this season, too, including the Top Personalisation, Top Loyalty Program and Top Australian Marketplace.
And of course, we have the biggest awards of all, including the No.1 Online Retailer, Top Online Only and the Top 100 retailers.
How exactly do we judge the Top 100 retailers in the lead up to the All Star Bash?
In developing the Top 100, Power Retail has developed a ranking methodology that analyses retailer performance across the four key dimensions of the consumer lifecycle; Acquisition, Conversion, Fulfilment and Retention.

Bunnings wins the 2021 Online Retailer of the Year | Who will take out the award in 2022?
The Nominees:
Without further ado, please find the full list of the 2022 All Star Bash nominees, in alphabetical order:
Top Emerging Online Retailer
- Clothing the Gaps
- Go For Zero
- Lyre’s
- PetPost
- RV Online
Most Improved Online Performance
- Ally Fashion
- Mimco
- Riot Art & Craft
- Trenery
- 99 Bikes
Top Fashion & Accessories Retailer
- Ally Fashion
- Bras & Things
- Cotton On
- Country Road
- Princess Polly
Best Email Marketing
- Adore Beauty
- Naked Wines
- Rollie Nation
- THE ICONIC
- Wittner
Top Home & Decor Retailer
- Dusk
- Sheridan
- Snooze
- Spotlight
- Temple & Webster
Top User Experience
- Adore Beauty
- Cotton On
- MYER
- Showpo
- Taking Shape
- T2
Top Beauty Retailer
- Adore Beauty
- Chemist Warehouse
- Mecca
- Shaver Shop
- Priceline
Top Innovator
- Bicycles Online
- CUE
- Lovehoney
- Mitre 10
- Myer
- Showpo
Top Electrical & Office Retailer
- Appliances Online
- Bing Lee
- JB Hi-Fi
- Officeworks
- The Good Guys
Top Small-Medium Retailer
- Addicted to Audio
- Biome
- Jurlique
- Sportitude
- Yellow Octopus
Top Sustainable Retailer
- Biome
- B2C Furniture
- Flora and Fauna
- Go for Zero
- Hush Puppies
- Modibodi
- Twoobs
- World’s Biggest Garage Sale
Top Sports & Outdoor Retailer
- Adidas
- JD Sports
- Nike
- rebel
- 99 Bikes
Top Customer Experience
- Adore Beauty
- Appliances Online
- birdsnest
- Cotton On
- CUE
- rebel
Top Department Store
- Big W
- David Jones
- Kmart
- Myer
- Target
Top Mobile Experience
- Big W
- Brand House Direct
- Bras n Things
- IKEA
- Kathmandu
- Running Warehouse
- Sydney Tools
Top Social Retailer
- Adore Beauty
- Cotton On
- Lovehoney
- Lyre’s
- Showpo
- Woolworths
Top Online Only
- Adore Beauty
- Booktopia
- Catch
- Kogan
- THE ICONIC
Top Personalisation
- Adore Beauty
- birdsnest
- Spotlight
- THE ICONIC
- The Good Guys
- rebel
Top Loyalty Program
- Adairs – Linen Lovers
- Adore Beauty – Adore Society
- flybuys
- Kogan – Kogan First
- Mecca – Mecca Beauty Loop
Top Marketing Initiative
- Anaconda
- Aromababy
- SurfStitch
- Wild Secrets
- Wittner
Subscription Commerce Platform
- BellaBox
- BloomBox Co.
- GlamCorner
- Marley Spoon
- Naked Wines
- Who Gives a Crap
Top Australian Marketplaces
- Catch
- Crazy Sales
- Ezibuy
- Kogan
- THE ICONIC
- MyDeal
Congratulations to this year’s finalists, and to all who were nominated!
The 2022 All Star Bash will be held on April 6th at Crown Palladium, Melbourne, starting at 6.30 PM.
Be a part of the fun and celebrate the best of the best in the e-commerce industry – it will certainly be a night to remember! Limited tickets remaining – secure yours now.
Want to sponsor an event? Contact Power Retail’s Business Development Manager, Rachel Gowland for all enquiries: [email protected]
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