Ozsale Announces Closure

Ozsale, the online fashion outlet and discount marketplace operated by Mysale under Accent Group, is set to cease operations, following years of international expansion and subsequent consolidation as market conditions shift.

It announced on its website and in an email to customers that it will be closing its sites and operations from the 27th January 2026. After this date, any unused credit will expire and won’t be redeemable.

From 15th November 2025, all new returns requests will be covered by a no change-of-mind return policy.

Its New Zealand subsidiary, NZsale, previously announced in October that it will close to customers on 23 November 2025.

The closure marks the end of a platform that, at its peak, operated 12 websites across five countries, including Ozsale and BuyInvite in Australia, NZsale in New Zealand, and Singsale in Singapore, Malaysia, and Hong Kong. Founded in 2007 by British entrepreneur Jamie Jackson, Mysale initially made its mark as a private online club offering heavily discounted premium brands. Over time, the group expanded into an international ecommerce marketplace before facing mounting challenges from changing consumer habits and the rise of global platforms like Amazon and Temu  forcing it to scale back significantly.

In 2025, Mysale became part of Accent Group’s strategic initiatives in partnership with UK-based Frasers Group. Accent acquired the intellectual property and related assets of Mysale in May.

The move was intended to integrate the platform into Accent’s broader retail strategy, including the launch of Sports Direct in Australia and New Zealand. However, Accent’s full-year results reflected the challenges of the trading environment and the short-term impact of these strategic investments.

Ozsale’s shutdown appears to be part of a broader consolidation strategy under Accent Group and Frasers Group, which has steadily increased its stake in Accent to nearly 20 percent.

This closure comes amid a broader wave of turbulence in the Australian online retail sector. Over the year alone, several homegrown ecommerce platforms have either scaled back or shut down entirely, including major players MyDeal and Catch. For many local players, maintaining scale and profitability while competing with international marketplaces has proven increasingly challenging.