Winners of 2021 All Star Bash Announced!

With more than 800 guests in attendance, 2021 All Star Bash, hosted by Power Retail, was the biggest yet. Some of the country’s leading retailers and brands were in attendance, including Bunnings, Woolworths, Rebel and Adore Beauty.

Some of the big winners included Adore Beauty, who took home three awards over the night.

Awarded the coveted No.1 Online Retailer Award was Bunnings Warehouse. The retailer was a major winner online from the pandemic, and experienced a quantum leap in traffic and sales, propelling itself ahead of the supermarket duopoly, Woolies, for the first time in All Star Bash history.

Coming in close behind, the top ten included: Woolworths, Kmart, Coles, Kogan, Catch, Target, Chemist Warehouse, Officeworks and JB-Hi-Fi.

In developing the Top 100, Power Retail has developed a ranking methodology that analyses retailer performance across the four key dimensions of the consumer lifecycle; Acquisition, Conversion, Fulfilment and Retention.

“With COVID-19 forcing Australians online more than ever before, it’s been very impressive to watch how brands have adapted quickly to the high demand. Retailers that led the charge, including Bunnings, JB Hi Fi and Officeworks, did well because they learnt to diversify their networks and not just rely on one channel for success,” said Grant Arnott, the Managing Director of Power Retail.

“Electrical, essentials and sports were the major upward movers in 2020, with Microsoft jumping 24 spots, and Rebel, BCF and Anaconda climbing into the Top 25. COVID really flipped the board as some of the stronger fashion brands struggled with supply and sales, and so we have seen a major shake-up in this year’s list.

“While online shopping has been great for brands in helping them survive the pandemic, now customer loyalty will become key. Brands need to ensure repeat purchasing is occurring and that there is a focus on personalisation in 2021. Revenue and traffic overall is still increasing year-on-year and the conversion rate is strong, so the onus will be on retailers to ensure they’re delivering the best user experience possible, otherwise, shoppers will simply look elsewhere,” he said.

Without further ado, below are the full list of winners of the 2021 All Star Bash. Congratulations to all nominated and awarded!

Emerging Online Retailer of the Year

Sponsored by First Move Digital

Winner: Koala

Nominees:

Bare and Boho
BLISS Gifts & Homewares
Cazinc The Label
Lyre’s
PetPost
UPPAREL

Most Improved Online Performance

Sponsored by The Lumery

Winner: Princess Polly

Nominees:

Country Road
JD Sports
Ozsale
Platypus Shoes
Sydney Tools
Witchery

Best Email Marketing

Sponsored by Emarsys

Winner: Adore Beauty

Nominees:

Booktopia
Catch
Just Sunnies
Milligram
Mr. Beer
St. Frock

Top Sports & Outdoor Retailer

Sponsored by HCL

Winner: Rebel

Nominees:

Anaconda
BCF
Bicycles Online
Kathmandu
Tentworld
Wild Earth

Top Home & Decor Retailer

Sponsored by Marketplacer

Winner: Temple & Webster

Nominees:

Adairs
House
Ikea
Kitchen Warehouse
Peter’s of Kensington
Spotlight

Top Mobile Experience

Sponsored by Braze

Winner: Bras N Things

Nominees:

City Beach
EziBuy
Forever New
Katies
Styletread
Witchery

Top Innovator

Sponsored by commercetools

Winner: Modibodi

Nominees:

Adore Beauty
Bunnings Warehouse
CUE
ettitude
MECCA
UPPAREL

Top Electrical & Office Retailer

Sponsored by Online Retailer

Winner: Officeworks

Nominees:

Appliances Online
Bing Lee
The Good Guys
JB Hi-Fi
Microsoft
Mwave

Top Beauty Retailer

Sponsored by Openpay

Winner: Adore Beauty

Nominees:

Kiehl’s
Lush
MECCA
Nourished Life
RY
SEPHORA

Top Sustainable Retailer

Sponsored by CouriersPlease

Winner: Flora & Fauna

Nominees:

Biome
Globe International
Hush Puppies
James&Co.
Modibodi
Sassy Organics

Top Customer Experience

Sponsored by dotdigital and Convert Digital

Winner: CUE

Nominees:

Adore Beauty
Appliances Online
ESTHER & CO
Flora & Fauna
rebel
SurfStitch

Top Small-Medium Retailer

Sponsored by UnLock

Winner: Bicycles Online

Nominees:

Beserk
CostumeBox
Everten
Nisbets
Snowys
Wildfire Sports

Top User Experience

Sponsored by Humm

Winner: Adore Beauty

Nominees:

Baby Bunting
Blue Bungalow
Booktopia
Dusk
rebel
Wittner

Top Department Store

Sponsored by Mirakl

Winner: Bunnings Warehouse

Nominees:

Big W
The Good Guys
Harvey Norman
Kmart
Myer
Target

Top Fashion & Accessories Retailer

Sponsored by Shopback

Winner: Cotton On

Nominees:

Bonds
Country Road
The Iconic
Michael Hill
Nike
Princess Polly

Top Social Retailer

Sponsored by Afterpay

Winner: Showpo

Nominees:

Adore Beauty
Booktopia
Catch
Miss Amara
Modibodi
UPPAREL

Top Online Only Retailer

Sponsored by Click Frenzy

Winner: Kogan

Nominees:

Adore Beauty
Appliances Online
Booktopia
Catch
The Iconic
Mwave

No.1 Online Retailer

Sponsored by BigCommerce

Winner: Bunnings Warehouse

Top 10:

Woolworths
Kmart
Coles
Kogan
Catch
Target
Chemist Warehouse
Officeworks
JB-Hi-Fi

All Star Legends

Gabby and Hezi Leibovich were inducted as All Star Legends last night. The pair have become an intrinsic part of an Aussie e-commerce empire. Gabby and Hezi saw themselves as ‘David v Goliath’ in the business world and started Catch of the Day, now one of the most successful e-commerce businesses in Australia.

Together, they know that the best way to advance in the Australian e-commerce industry was to collaborate and work together with competition. They refer to this as the ‘1+1=3 Principle’. This is one of the catalysts of the successful merging of EatNow and MenuLog, which happened in September 2019.  Congratulations to Gabby and Hezi!

A massive congratulations to everyone nominated and awarded at the 2021 All Star Bash awards.

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