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Bunnings’ Bluey Makeover a Hit

Reading Time: 2 mins
By Published On: February 8, 20241 Comment

Fans of Aussie kids show Bluey can’t believe their eyes as Hammerbarn comes to life in a bold marketing campaign from Bunnings.

Bunnings Warehouse has a new look this month as select stores across Australia and New Zealand rebrand as “Hammerbarn.”

Fans of worldwide phenomenon Bluey will recognise Hammerbarn from an episode of the animated kids show that sees the titular character and her family visiting their local hardware store for a pizza oven – a hardware store that bares a certain resemblance to the Aussie icon. 

Seven Bunnings stores around Australia & New Zealand have been transformed into real life Hammerbarn stores in a collaboration between Bunnings Warehouse and Bluey. Stores in Cannington, Munno Para, Carrum Downs, Glenorchy, Blacktown, Keperra, and in Glenfield over in New Zealand, will have the full facade makeover and feature meet and greets with characters from the show. 

Other Bunnings stores are hosting Bluey-themed D.I.Y. workshops and scavenger hunts as well as limited-edition merchandise in-store and online throughout February. 

Four exclusive garden gnomes – a nod to the episode – are available and are so popular they have already sold out online, with limited stock available in stores nationally just days after launch. 

“‘Bluey’ is so relatable because it’s all about growing up as a kid in Australia, and going to Bunnings, aka Hammerbarn, on the weekend is one of those quintessential Aussie experiences we all love,” says, Kate O’Connor, director, brands and licensing ANZ, BBC Studios.

“That’s why we couldn’t be more excited to see this iconic ‘Bluey’ and Bunnings collaboration come together on such a grand scale, giving Aussie and Kiwi fans the world-first chance to experience Hammerbarn for real life, including exclusive and very collectable merch like Bluey and Bingo’s much-loved garden gnomes that feature in the episode.”

This collaboration comes just months after another iconic Australian retailer, Myer unveiled their highly anticipated Christmas window theme at its flagship store in Melbourne to be Bluey inspired, further cementing the show’s icon status amongst fans of all ages.

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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One Comment

  1. Cath (Toy Chest Boss) February 19, 2024 at 9:59 AM - Reply

    Bunnings would have been crazy not to collab with Bluey given the huge popularity and success of the show. They have done a fantastic job with this campaign.

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