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Bunnings Launches MarketLink

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By Published On: December 5, 20190 Comments

Bunnings has launched its latest venture into the online landscape: MarketLink, a nationally curated marketplace. The site features home and lifestyle products, along with other goods available from Bunnings stores. 

In 2019, Bunnings has taken steps towards a ‘digital evolution’, including the introduction of its online store and click and collect facilities throughout Australia. The evolution’s first step was in February 2018 when it tested selling 20,000 ‘special orders’ of children’s playgrounds through a partnership with eBay.

The new marketplace acts as an ‘even wider range’ of products for its customers to choose from, with merchandise previously unavailable within its brick-and-mortar stores. “MarketLink was specifically created to meet our customers’ evolving home and lifestyle needs,” explains Michael Schneider, Managing Director of Bunnings.

“We wanted to expand our online offer to provide our customers with a greater choice of products, everything from the front gate to the back fence, and now through MarketLink there are thousands of new products on bunnings.com.au.” MarketLink is linked with the Bunnings website, which “uses a range of leading-edge technology solutions”, Bunnings tells Power Retail.

In October, Amazon Australia introduced its new category within its e-commerce platform, consisting of home improvement goods, outdoor furniture and other products. As a direct competitor to Bunnings, this marketplace was the natural next step.

The structure of MarketLink acts just like any other marketplace, featuring ‘Trusted Seller’ badges alongside goods that are sold by third-party sellers. “To deliver MarketLink, we’ve teamed up with third party ‘Trusted Sellers,’ who are selected lifestyle retailers and manufacturers offering excellent customer service, high-quality products and value for money,” Schneider says. Much like other marketplaces, “sellers are responsible for managing their own delivery options,” Bunnings tells Power Retail.

Some of the Trusted Seller brands that are featured on the site include Kitchen Warehouse and RJ  Living, who will be able to ‘take advantage of the power of the Bunnings website’, which is currently ranked as the third most-visited e-commerce platform in Australia, according to the Power Retail Retailer Rankings.

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