Circonomy has launched a second dedicated retail “recommerce” store, in Melbourne as the social enterprise continues to expand.
Launched in 2013 under the name World’s Biggest Garage Sale, Circonomy is a social enterprise with a goal to create a world where nothing goes to waste, including human potential, by refurbishing, repairing, repurposing, reselling and recycling dormant goods and through creating employment opportunities for neuro-diverse people.
Circonomy currently operates online and with a longstanding Brisbane outlet store. It has now added its first physical Melbourne store in Reservoir to its growing footprint. The store stocks refurbished, repaired and dormant stock from a range of Australian retail partners and brands including Officeworks, Catch, Mirvac, and Brother International Australia.
The new store is just one of a series of expansion moves made this year and planned for 2024. In February, Circonomy opened a repair and refurbishment facility in Richmond, in Melbourne and launched its national Refurbishment and Response Squad, which is designed to help corporate clients find a second life for dormant goods and work with them to divert products destined for landfill, while helping clients meet ESG targets.
According to SmartCompany, in 2024 the social enterprise has plans to open a similar recommerce store in Sydney.
The new Melbourne integrated facility includes a workshop, localised warehouse and homebase for its Response Squad, along with a place for the local community to shop affordable products, Circonomy detailed in a post on LinkedIn.
Circonomy’s values are reflected in the space itself with the fit-out featuring secondhand materials throughout.
“Our ‘surprise chain’ model offers a unique, and circular, approach to retail,” the post reads. “From expertly refurbished tech, products with imperfect packaging to end of season items, our ethos of repair and reuse is integrated throughout. This includes our blended new and renewed fit-out; custom built timber fixtures saved from landfill, trolleys produced from recycled milk bottles and secondhand warehouse racking.”
“Circonomy isn’t just a company, it’s a reflection of our values and aspirations,” said founder Yas Grigaliunas. “We want to empower people to make more conscious choices, and our unique recommerce store is a testament to our love for what we do and our commitment to being agents of change.”