Records Smashed in First Hours of Click Frenzy Mayhem

Power Retail By Power Retail | 20 May 2020

One of the biggest online sales events of the year began last night. Click Frenzy Mayhem certainly caused a stir from consumers and retail combined, and smashed records in the process.

Traffic was 70 percent higher than the same event in 2019, with a peak of 165,000 concurrent visitors on the site.

Visitors to participating retailers surpassed the total of 2019’s figures of 2.66 million in the first few hours. In the early hours of 7 AM this morning, there was over four million with another 40 hours of the event to run.

“Six weeks ago it was uncertain whether Click Frenzy Mayhem would even be going ahead, but this is an enormous result for online retail and a further indication of the seismic transition to e-commerce,” said Grant Arnott, Managing Director of Click Frenzy. “Considering the impact on the travel sector, which normally plays a large part of Click Frenzy events, the overall volume of visits to retailers is particularly impressive.”

The overwhelming increase in traffic put the Click Frenzy website through a serious test, and a percentage of users reported difficulties logging in to their accounts during the peak start of the event.

Despite this, the new-look site was open throughout to all users to shop with Click Frenzy retailers regardless of whether they could log in, and Click Frenzy worked with its hosting provider AWS to investigate the issues with logging in and rectified the problem within the first hour of the event.

The strongest category performers include technology and sports, with MyDeal and the ShaverShop leading the top ten deals during the first few hours.

This year’s event includes Australian and global retailers and corporate brands, including Telstra, Volkswagen, Wesfarmers (Target and Catch), Woolworths (Cellarmasters), Super Retail Group (Rebel, Super Cheap Auto and MacPac), Accent Group (Platypus Shoes, The Athletes Foot, Hype DC, Skechers, Dr Martens) and Just Group (Peter Alexander, Smiggle, Portmans, Just Jeans, Dotti and Jay Jays).

“We hope to see the return of the travel events in the second half of CY20 and the development of further Click Frenzy events, along with working with our partners for our Click Frenzy November event,” Arnott said.

Click Frenzy now boasts an active member base of over 1.2 million, which continues to grow. In a world-first, automotive brand Volkswagen has partnered with Click Frenzy to promote exclusive online offers via the Volkswagen Australian website.

“In April, Volkswagen launched online ordering across the range and now any Australian can order one of the 1000+ variations of Volkswagen models online,” said Arnott. “We’re excited to partner with Volkswagen on this initiative and give Click Frenzy shoppers the opportunity to purchase superb vehicles online at exclusive prices.”

“Our theme for Click Frenzy Mayhem 2020 was “Let’s Regrow” and our mission was to boost sales volumes for participating retailers large and small, many of who are facing extreme financial difficulty due to store closures,” Arnott said.

“We thank the Australian shopping community for their massive show of support for the retail industry – we were not sure at all what to expect during from a Click Frenzy event during COVID-19, but the response has been extraordinary, and we are very grateful for the support of both our retailers and shoppers.”

Click Frenzy ends at midnight on Thursday, May 21. You can find out more about Click Frenzy here.

Power Retail is dedicated to providing critical and live e-commerce retailer benchmarking data and shopper insights for the online retail industry. Click here to find out more about Power Retail E-Commerce Intelligence or here to sign-up for the free weekly Pulse Newsletter for more essential online retail content.

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