The sales season began with a bang this year, with the return of Click Frenzy across Australia. Let's take a look at how the first 24 hours went for the sale that stops a nation, and what to expect for the rest of the sales event.
In the first 24 hours of the event, there have been well over a million shoppers on the platform, and lots more joining on Wednesday. The event will run into Thursday and ends at midnight, among it the first 53-hour event.
“We haven’t reached our forecast yet, but we’re happy with the results so far and it’s building today. Online shopping is an indoor sport, and beautiful weather all over the East Coast [on Tuesday] meant a few more people than usual were (rightfully) outdoors rather than on their devices. What we saw from around 8 pm Tuesday night was a big surge, and traffic is very strong throughout this morning – it’s going to be a massive week for retail,” said Grant Arnott, the Managing Director of Click Frenzy.
Traffic has grown strongly overall, currently at 30 percent+ year on year. Although this wasn’t as strong as the start of Mayhem earlier in the year, it has been gaining ground over the last two days, as the working from home crowd around Australia jumps onto Click Frenzy.
At this stage, the top-performing retailers are:
- Shaver Shop
- The Good Guys
- Platypus Shoes
- Harris Scarfe
It has been a brutal year for Australians, so Click Frenzy is extending its ‘Let’s Regrow’ campaign from Mayhem into November. This offers struggling retailers $1,000 worth of advertising during the sales event, thus accelerating their brand in front of millions of shoppers.
Some of the key brands taking part in this showstopping event include L’Oréal, Catch, Kogan, MyDeal and Red Balloon. Other retailers include Myer, Coles, Telstra, Priceline, Target, Just Group, The Good Guys, Shaver Shop, Big W, Barbecues Galore, House, Forty Winks, Spotlight, Anaconda, Michael Hill, and Amart.
Plus, in a world first, Volkswagen and Subaru are offering exclusive Click Frenzy deals for buying new and demonstrator vehicles online.
This year, Click Frenzy has partnered with the National Breast Cancer Foundation as its charity partner. Participating retailers who are making donations to NBCF will feature on a special partner page, so those consumers who want to support NBCF can shop with those brands.
Click Frenzy ends at midnight tonight after running for 53 hours. You can find out more about The Main Event here.
Disclaimer: Click Frenzy is owned by Global Marketplace Pty Ltd, the parent company of Power Retail.
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