Click Frenzy celebrates ten year anniversary

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By Published On: November 16, 20220 Comments

Last week, Click Frenzy kicked off the holiday sales season with the 10 year anniversary of its homegrown Australian megasale event, Click Frenzy.

It was 10 years ago that the launch of Click Frenzy smashed the internet (and itself) to change the face of online shopping in November across Australia. Last week, the 10th anniversary went off without a technical hitch with positive results in a tough economic climate. 

“Given the rising cost of living and with Christmas just around the corner, Click Frenzy came at the perfect time for Aussie shoppers looking to bag a bargain from their favourite brands,” said head of marketing and content, Mark Salzmann.

Sales events are more important than ever for consumers faced with rising cost of living, logistics delays, and general economic uncertainty.

The tenth annual event saw various exclusives sell out quickly including $119 AirPods, half price Garmin watches, and Gourmet Traveller gift cards with 40 percent off local restaurants. 

Retailers that did particularly well in the sales include a mix of local and international brands. Adidas, Bose, Dyson, The Good Guys, Kogan, MyDeal, Target, Under Armour, Rebel, and Lovehoney were among the most popular sites in the sales event. 

With a decade of events under its belt, Click Frenzy knows how to meet customer demand. Despite the economic circumstances, this event generated similar sales to 2021. Shoppers have admitted to holding out for sales events to do their shopping, especially around the holiday season, with 77 percent of Australian shoppers reporting that they save to spend on such events. 

A decennial event was not the only milestone reached last week with New Zealand hosting its second ever official Click Frenzy event across the ditch. Twice as many shoppers checked out the Click Frenzy event compared to last year. Kiwis are facing similar economic conditions and are embracing sales events with open wallets. 

Going forward, consumers are starting to ease their way back into in store shopping, and the popularity of the Gourmet Traveller deal may be an indicator for what kind of deals consumers are looking for as they begin to venture out of the cyber sales realm and back out into bargain hunting in the real world. 

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About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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