Country Road Appoints a New Managing Director

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By Published On: May 31, 20180 Comments

Elle Roseby has been named the newest managing director of Country Road, as the retailer’s South African owners, Woolworths Holdings, goes through another ‘corporate restructure’.

Roseby has previously worked at Sportsgirl for 16 years, and most recently, Supre for just over four years, and will be taking the reins at Country Road from Darren Todd who will be leaving the business after two years of service.

“We are delighted to welcome Elle Roseby to the Country Road Group. Elle is an exceptional retailer and will be joining the business as managing director of Country Road as we further transform and develop the iconic Country Road offering,” a Woolworths Holdings’ spokesman said in a statement on Wednesday.

The company has also confirmed that Roseby was chosen both for her relevant skillset, and to bring a fresh approach to the brand that’s now 44-years old.

Roseby has been with Supre for four and a half years, during which she reportedly reinvigorated the product range, ensuring the fashion retailer’s lines were more on-trend. She also took the lead in closing down approximately 60 stores that were underperforming, replacing them with new stores in higher growth areas.

In her time with Supre, Roseby was praised for her clever use of Cotton On Group’s global supply chain, and her innovative approach to redesigning the store’s website and ramping up its content marketing game.

Before joining the Supre team, Roseby was credited for similar achievements at Sportsgirl, where she launched the businesses first Australian online store back in 2006, emulating the fast fashion success of international staples like H&M.

Like Myer, Woolworths Holdings’ Australian assets, David Jones and Country Road are feeling the pressure of the tightening retail conditions across the country, as local companies are forced to compete with online marketplaces and international brands, while also facing increased discounting pressures.

Just last week, restructuring at Woolworths Holdings saw the businesses Regional Australian CEO, John Dixon, who oversaw operations at David Jones and Country Road, step down from his post.

“Following a strategic cost review, the Group has taken the decision to simplify its Australian regional leadership structure.

“The role of Regional Chief Executive Officer has been discontinued and consequently John Dixon will leave the Group. Given this, John has resigned as an executive director of WHL with effect from 21 May 2018,” the company said in a statement announcing the executive’s departure.

In light of Dixon’s quick departure, his duties overseeing the leadership team at both David Jones and Country Road have fallen to Woolworths’ CEO, Ian Moir, as the company seeks a “simplified regional leadership structure”.

Roseby is expected to commence her role with Country Road in July.

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