Disney has added to its ever expanding capital flow with the introduction of an ecommerce store for Disney+ subscribers.
Disney+ is Disney’s streaming platform. It hosts titles from Pixar, Marvel, Star Wars, National Geographic, and various partners of its namesake. A monthly subscription goes for $11.99 AUD and is set to rise in December to $13.99 AUD a month. This new feature looks to expand the benefits of being a subscriber.
The launch of this new feature will allow customers to purchase exclusive merchandise from the various brands and titles hosted by the streaming platform including, among others, Star Wars, Marvel, and Pixar. Subscribers are to scan a QR code on their TV to access the store, logging in via their Disney+ credentials. A special URL can also be used to enter the store with the forward slash including the apt name of Disney Plus Special Access. At this stage, the store is a US exclusive as a test run.
“Technology is giving us new ways to customise and personalise the consumer experience so that we are delivering entertainment, experiences and products that are most relevant to each of our guests,” said Kristina Schake, senior executive vice president and chief communications officer at Disney.
Earlier this year, Australians were finally able to access ShopDisney, Disney’s official ecommerce store. The last time Australians were able to shop official Disney merch on Australian ground was in 2003 when the sixteen physical Disney stores officially shut down. Australian consumers were shopping via the ShopDisney UK domain previously, paying exorbitant shipping fees and facing long delivery times.
Disney is reportedly exploring an Amazon Prime style membership programme that would potentially include a Disney+ and theme park subscription, as well as special perks or discounts at resorts and on merchandise. While the details of this membership programme are purely speculation at this point, Disney’s newest expansion into the ecommerce world shows its openness to innovating its current offerings and combining various channels.
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