Dropshipzone ‘Make Ship Happen’ with new brand identity

Dropshipzone has today launched its fresh and modern new brand identity look. In its first brand refresh since its launch in 2012, the rebrand sees the B2B2C marketplace take on a bold and updated look to kick off 2023.

Independent creative studio Christopher Doyle & Co developed the brand identity in collaboration with Dropshipzone. The new tagline, ‘Make Ship Happen’ encourages Aussies to start and scale their own ecommerce businesses. According to the company’s breakdown of the new brand identity, the tagline engages a straight-talking Aussie tone of voice, cutting through the dry and cluttered identities typically associated with dropshipping platforms and marketplaces. The new logo gives a nod to Dropshipzone’s role in the ecommerce supply chain, culminating in a forward arrow. It also acts as a unifying element that will work across the brand in different environments online and offline, representing forward momentum.

John Barkle, General Manager of Dropshipzone, said the new brand elements align with the mission of the business. “Our new brand is all about Making Ship Happen, inspiring everyday Aussies to get it done, be their own boss and build the ecommerce business of their dreams,” said Barkle. “It’s a modern and relaxed design that reflects our ambition to build a collaborative platform for suppliers and retailers. It’s the perfect launching pad for a marketplace that will deliver the technology, tools and products that Aussie suppliers and retailers need to thrive.”

Founded in 2012, Dropshipzone is an online marketplace connecting thousands of Australian retailers and suppliers. 2022 saw the company transition from an inventory-led model to a B2B marketplace with numerous suppliers marking a change to a commission-based model. Under this model, Dropshipzone enables Australian retailers to dropship directly from suppliers. Retailers can list and sell products on their online store and only pay the supplier to arrange fulfilment and shipping once the customer has placed their order, eliminating risks of overstocking, financial risks and reducing environmental impacts. This rebrand supports the company’s fresh new approach to the industry and its plans for further growth.

Creative Director Christopher Doyle said his studio was inspired by a melange of ecommerce iconography, from mailing boxes to shipping labels and packaging tape, before setting out to create a bold brand reflecting the fast-paced nature of Australian ecommerce. “Previously Dropshipzone didn’t have a brand as we know it, and we were immediately struck by how entrenched Dropshipzone is in Australian ecommerce, despite flying under the radar for so long,” said Doyle. “We set out to transform the Dropshipzone brand to reflect its wide reach and many  ouchpoints, from logistics to products and people.

“In terms of the look and feel we’ve created a digital-first, flexible system for the new Dropshipzone brand. Big and bold, typography is paired with a modern, vivid colour palette, and an always-moving visual system that reflects the breadth of products and logistic capabilities of the company.

“The tagline ‘Make Ship Happen’ is a challenge, a mission and a provocation in business to move quickly, proactively and with purpose – all the more important in the highly competitive, high energy space of ecommerce.”

Dropshipzone GM John Barkle said the best opportunities in ecommerce start with dropshipping, a sentiment reflected in the new brand which highlights the many people, processes and products coming together in the supply chain. “The best opportunities in ecommerce still start with dropshipping,” said Barkle. “Hitherto, this has been mostly shrouded in mystery. We’re creating a brand that eliminates these barriers of entry and lets everyday Aussies get in on the action of ecommerce like never before.”

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