Fun fact: ASOS was originally known as As Seen On Screen, and it showcased fashion inspired by celebrities that the everyday shopper could find. Since then, it has become one of the world's largest and leading fashion marketplaces, with tens of thousands of clothes on its platform. Let's take a look at the E-Commerce Time Machine to see how far this fashion retailer has come from 2003 to 2022.
As a pureplay retailer, this business has provided shoppable content for nearly two decades. What is very interesting is its use of content on product pages; we know now that the more details provided on a product page, the better. Consumers want to know as much as possible about an item before they commit to purchase, and it appears that ASOS was ahead of its time in that regard. But what about the rest? How has this UK retailer transformed over the years? Is there any place they could improve?
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