E-COMMERCE TIME MACHINE: Groupon
Entering Australia in the early 2010s, Groupon provides Aussies with daily deals, experiences and goods. While it has only been around for a short period of time, its online channel has changed a lot over the last deacde. Let's jump into the e-commerce time machine to see its journey to today.
Groupon was founded in 2008 in the US and has since expanded across the globe to 15 countries. Specialising in daily deals, experiences and activities, it is a leading online marketplace that serves thousands. Recently it laid off 15 percent of its staff but remains an ongoing channel for shoppers to try out new adventures and get discounted items online.
Let’s take a look at the e-commerce time machine to see how far it has come from its early days in 2011 to 2022. What’s changed? What’s stayed the same? Is there any way they could improve?
2011
2013
2015
2018
2020
2022
The e-commerce landscape is changing. With a Power Retail Switched On membership, you get access to current e-commerce revenue and forecasting, traffic levels, average conversion rate, payment preferences and more!
About the Author: Power Retail
Circonomy Opens Melbourne Recommerce Store
Circonomy has launched a second dedicated retail “recommerce” store, in Melbourne as the social enterprise continues to expand.
Seven Ecommerce Professionals Share Insights, Advice and Tips for Success
Season two of Power Retail Power Talks (sponsored by YouPay) has wrapped up and I've compiled key takeaways and insights from each of our seven guests.
Merged Mr Yum and me&u Reveal New Brand Identity
The F&B tech platforms will operate under the me&u name with a visual refresh combining the brand identities.
SAP Emarsys Launches Mobile Wallet
With millions of people across the world ditching their physical wallets, SAP Emarsys has dialled into the rise of digital wallets hosted in mobile phones.
