Entering Australia in the early 2010s, Groupon provides Aussies with daily deals, experiences and goods. While it has only been around for a short period of time, its online channel has changed a lot over the last deacde. Let's jump into the e-commerce time machine to see its journey to today.
Groupon was founded in 2008 in the US and has since expanded across the globe to 15 countries. Specialising in daily deals, experiences and activities, it is a leading online marketplace that serves thousands. Recently it laid off 15 percent of its staff but remains an ongoing channel for shoppers to try out new adventures and get discounted items online.
Let’s take a look at the e-commerce time machine to see how far it has come from its early days in 2011 to 2022. What’s changed? What’s stayed the same? Is there any way they could improve?
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