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E-Commerce Time Machine: Kmart Australia

Reading Time: 2 mins
By Published On: August 18, 20200 Comments

With a giant customer fan base, various Facebook groups and revenue of $8 billion, Kmart is one of the leading retailers in Australia. How has this Aussie giant transformed over the years? Take the Power Retail time machine to see how Kmart has transformed from 2002 to today.

Kmart is one of the most influential retailers in Australia. With a 2019 revenue of $8.713 billion, 234 stores and thousands of die-hard Kmart fans, this retailer is leading the way in terms of product offering and customer experience. In the last five years, its popularity has expanded and continues to grow YoY.

While it experiments with its e-commerce offering, the retailer has transformed over the years. Let’s take a dive into the e-commerce time machine and see how Kmart has changed over the years.

2000

 

via Wayback Machine

2003

via Wayback Machine

2006

 

via Wayback Machine

 

2009

 

via Wayback Machine

 

2012

 

via Wayback Machine

 

2015

 

via Wayback Machine

 

2018

 

via Wayback Machine

 

Kmart  – Today

 

via Kmart

 

What online retailer do you want us to explore next? Let us know in the comments below.

Power Retail is dedicated to providing critical and live e-commerce retailer benchmarking data and shopper insights for the online retail industry. Click here to find out more about Power Retail E-Commerce Intelligence or here to sign-up for the free weekly Pulse Newsletter for more essential online retail content.

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