E-COMMERCE TIME MACHINE: Kogan
As one of the oldest online marketplaces in Australia, Kogan set the standard for many retailers since its inception in 2006. Let's jump into the E-Commerce Time Machine to see how the business has transformed over the last 16 years.
Starting off as the ‘cutting out the middle man’ platform, it was famous for its low prices and wide range of tech available to purchase. Now a major player in the game, it has won numerous awards at the Power Retail All Star Bash, and has also undergone some controversies along the way.
Let’s jump into the E-Commerce Time Machine to see how the business has transformed over the last 16 years. Has much really changed, and is there room for growth? Or is this a case of ‘if it isn’t broken, don’t fix it’? We’ll let you decide.
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