Since 1979, Michael Hill has provided jewellery for lovers of sparkle. Since its early days, it has opened more than 300 stores across the world and remains a leading retailer in the jewellery space. But what about its online presence? Does it match up to its in-store experience? Find out in the E-Commerce Time Machine.
Taking a look at the Michael Hill online experience from 2001 to 2012, there aren’t many changes to see. Of course, without Flash available, we are seeing an outsider’s view of the e-commerce platform, but it’s safe to say that the retailer stuck to the basics until it had to expand further.
Diamonds are forever, and it appears that Michael Hill thought the same way about brick-and-mortar until it was necessary to introduce a proper online channel.
In 2015, we can see that the entire platform was redeveloped – a large home page banner, accessible search bar and better UX all around. Let’s dive into the E-Commerce Time Machine to see what has changed, and what has stayed the same.
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