E-COMMERCE TIME MACHINE: Office Choice
Office Choice has offered a wide range of office products for Australian residents for decades. While it launched its online channel in the early days of e-commerce, it underwent various changes to get to where it is today. Take a trip in the E-Commerce Time Machine to explore how far Office Choice has come.
Before the days of instant online shopping, there were many ways to purchase something. Back in the early 2000s, Office Choice let their customers shop by fax – those were the days! Office Choice, at least until 2016, operated each tore independently, meaning that shoppers were unable to order online like a traditional e-commerce platform.
However, they did explore fun and quirky marketing techniques, such as introducing Joan, the Office Manager who would help shoppers with their office needs. Let’s dive in and see how far Office Choice has come from its early start in 2000 to 22 years later.
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